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Best Times to Post on TikTok for More Views and Engagement Photograph: (Best Times to Post on TikTok for More Views and Engagement)
Although it’s always a good time to watch TikTok with the average user spending 24 hours a month on the app, looking for the best time to post a TikTok is complicated. There are many factors to consider when figuring out the best times to post your TikTok marketing plan. This guide will outline the top tips for maximum engagement and land your videos on For You Pages around the globe.
Table of Contents
When is the best time to post on TikTok?
Weekly time table to post on TIkTok.
- Sundays: 8 AM
- Monday at 12 PM and 4 PM
- Tuesdays: 4 to 6 PM
- Wednesday at 1 PM and 2 PM
- Thursdays: 9 to 11 a.m. and 2 to 6 p.m.
- Fridays: 4 to 6 PM
- Saturday at 5 PM
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Best days to post on TikTok: Wednesdays and Thursdays
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Worst days to post on TikTok: Sundays
As the newest digital platform on this list, TikTok has rapidly grown and made a big impact in half as many years as the others on this list. With more than 1.5 billion active users worldwide, each spending an average of 23 hours on the app every month, TikTok is now a strong competitor against other platforms.
The best times to post on TikTok are Tuesdays and Fridays between 4 to 6 p.m., Wednesdays, and Thursdays mornings from 9 to 11 a.m. and Thursdays from 2 to 6 p.m. Afternoons tend to have the highest engagements users seek entertainment during that time. Overall, from mid-morning through the afternoon (9 a.m. to 5 p.m.) on Tuesdays through Fridays, engagement on the app is generally above.
As TikTok trends evolve rapidly, it’s important to understand how they start, change, and influence the platform. Once you understand how these trends, moments, or signals work, you can develop an effective TikTok trend strategy, allowing you to implement rather than just react to trends.
What is the best day and time to post on TikTok?
The best times to post on TikTok are 4 to 6 p.m. on Tuesday, 4 to 6 p.m. on Friday, and 8 a.m. to 6 p.m. on Sunday. On most days, reach tends to increase later, with peak engagement occurring in the late morning, afternoon, or early evening. If you’re looking for a detailed analysis of the best day and time to post on TikTok.
Best time to post on TikTok on Monday
The best time to post on Monday is between 3 and 6 p.m., which aligns with after-school hours for Gen Z and Gen Alpha audiences.
Best time to post on TikTok on Tuesday
The best times to post on TikTok on Tuesdays are between 4 to 6 p.m., with engagement levels nearly 3x the amount compared to Mondays.
Best time to post on TikTok on Wednesday
The best times to post on TikTok on Wednesdays are from 9am to 6pm, except 11am and 1 p.m. which see lower engagement during those hours.
Best time to post on TikTok on Thursday
The best times to post on TikTok on Thursdays are between 9 a.m. and 6 p.m. although engagement slightly drops from 11 a.m. to 2 p.m.
Best time to post on TikTok on Friday
The best times to post on TikTok on Fridays are between 4 to 6 p.m., although above-average engagement is throughout the typical workday between 9 a.m. and 6 p.m.
Best time to post on TikTok on Saturday
The best time to post on TikTok on Saturdays is between 9 a.m. and noon, compared to the rest of the day. Generally, engagement on Saturdays and Sundays tends to be lower than during the weekdays across most social platforms.
Best time to post on TikTok on Sunday
The best time to post on TikTok on Sundays is between 8 a.m. to 6 p.m. to achieve average engagement, compared to the rest of the week. Sundays generally see less engagement throughout the day on most, if not all, social platforms.
When is the best time to post on TikTok in us and uk?
The best time to post on TikTok in the UK are Tuesdays and Fridays from 4 to 6 p.m., Wednesday, Thursday mornings from 9 to 11 a.m., and Thursday afternoons from 2 to 6 p.m. If you're targeting users in the UK and Us, you'll get the most engagement from Tuesdays to Fridays like other platforms, TikTok engagement is lower on the weekend, with Sunday having the least engagement. TikTok trends in the UK and US change quickly and how well your content does depends on your industry, the type of content, and what's popular at the moment.
What are the best times to post on TikTok by industry?
There is no one-size-fits-all answer to the best times to post on TikTok and we can only offer guidance based on available data. Your Industry is just one factor in the success of your social posts. To get as well as your target audience, you should also think about your target audience, business goals, and the content you're sharing.
Best times to post on TikTok for hospitals & healthcare
Use this industry data to guide your posting schedule and try running social experiments to test level data to help inform your publishing calendar, and to test and find your own best times to post social experiments.
Best times to post on TikTok for Hospitals & Healthcare:
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Mondays from 5 to 8 p.m.
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Tuesdays at 4 p.m.
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Wednesdays from 2 to 4 p.m. and 5 p.m.
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Thursdays at 2 p.m.
Best times to post on TikTok for restaurants
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Tuesdays from 3 to 5 p.m.
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Wednesdays from 3 to 6 p.m.
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Thursdays from 3 to 6 p.m.
Online ordering and delivery apps have become more popular over the last few years, changing the way restaurants connect with their audiences. Restaurants, in particular, saw more than double engagements on TikTok than last year’s analysis. The Target audience and platform goals are important for businesses when engaging with customers, offering through special promotions or updates.
Restaurants in the food and beverage industry see the most engagement during lunch hours on weekdays. The best times to post on TikTok for restaurants are generally between 3 and 5 p.m., from Tuesday to Thursday.
Best times to post on TikTok for schools & education
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Best times to post on TikTok for Schools & Education:
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Thursdays from 10 a.m. to 1 p.m.
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Best days to post on TikTok for Schools & Education:
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Thursdays
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Worst days to post on TikTok for Schools & Education:
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Saturdays and Sundays
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Schools and education social media resources
Best times to post on TikTok for travel & hospitality
Best times to post on TikTok for Travel & Hospitality: Fridays at 2 p.m. and 4 p.m.
Best days to post on TikTok for Travel & Hospitality: Thursdays and Fridays
Worst days to post on TikTok for Travel & Hospitality: Sundays and Tuesdays
The Travel and hospitality industries have doubled their engagement on TikTok compared to last year. As travel continues to surge, a post-pandemic spike in travel continues, and they saw a consistent engagement throughout most of the day.
Best times to post on Education & E-learning
Best Times to post on TikTok for Education & E-learning: Tuesday to Friday, 12–3 p.m.
Best Days to post on TikTok for Education & E-learning: Wednesday and Thursday
Worst days to post on TikTok for Education & E-learning: Saturday and Sunday
Educational videos perform well during lunchtime when most of the users are taking a break and looking for an informative video. Tutorials, quick lessons, or study hacks are especially effective during that time. On weekends educational content has lower engagement, so it's best for the post on weekends.
Best times to post on TikTok for Nonprofits & Charities
Best Times to post on TikTok for Nonprofits & Charities: Tuesday to Thursday, 12–3 p.m.
Best Days to post on TikTok for Nonprofits & Charities: Wednesday and Thursday
Worst days to post on TikTok for Nonprofits & Charities: Sunday
Nonprofit and charity content performs very well especially during lunchtime, as during this time users are more likely to explore meaningful content. Posting between 12 and 3 p.m. on Wednesday and Thursday is the best time for posting the video. Posting videos during the midweek period gives more engagement and support.
Best times to post on TikTok for Arts & Crafts
Best Times to post on TikTok for Arts & Crafts: Friday and Saturday, 11 a.m.–2 p.m.
Best Days to post on TikTok Arts & Crafts: Friday and Saturday
Worst days to post on TikTok for Arts & Crafts: Tuesday
Making creative content like DIY projects and tutorials, Posting between 11 a.m. and 2 p.m. is the ideal time for posting these types of videos. On Tuesday, it gives lower-engagement videos for arts and crafts. So, it is best to don't post videos on this day.
Best times to post on TikTok for Finance & Business
Best Times to post on TikTok for Finance & Business: Monday to Wednesday, 10 a.m.–1 p.m.
Best Days to post on TikTok for Finance & Business: Monday and Tuesday
Worst days to post on TikTok for Finance & Business: Saturday
Finance and business content is best during the weekday mornings as during this day more users are focused on productivity and learning. Sundays are the worst days for this type of content.
How to find your own best times to post on TikTok
Social marketers can create better content strategies when they have access to data. As platforms evolve, the way brands and consumers interact with social media will change as well. Keeping up with new content formats and trends might help you connect with your audience in unexpected ways, or discover previously overlooked segments and personas.
How to find your best time to post on TikTok with Analytics
Although you might be eager to post during these suggested peak engagement times, it's worth checking your own TikTok analytics. You might find that your target audience is active at different times.
Steps to find the TikTok analytics
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Login to your account at tiktok.com.
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Hover over your profile icon, then click Business Suite.
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Then, select Analytics in the left-hand navigation.