Best times to post on Instagram in 2025

Many people are curious about the best time to post on Instagram. As a visually-driven platform, Instagram is an attractive marketing tool for brands to get their offerings in front of a wide audience. Understanding the optimal posting times can significantly enhance your social media strategy.

Remember that Instagram serves as a discovery platform for trends, brands, products, and services. To maximize impact, it’s crucial to share high-quality photos and content at the right time to capture the potential consumers’ eyes at the right time.

When is the best time to post on Instagram in 2025?

Best times to post on Instagram:

• Monday: 11 AM–12 PM

• Tuesday: 7 AM–10 AM

• Wednesday: 11 AM

• Thursday: 7 AM, 11 AM–12 PM, and 2 PM

• Friday: 4 PM

• Saturday: 7 AM and 3 PM

• Sunday: 7 PM

Best days to post on Instagram: Tuesdays, Wednesdays and Thursdays

Worst days to post on Instagram: Sundays

While Facebook remains the most-used platform by marketers globally, Instagram follows closely at 80%. Interestingly, Instagram matches Facebook as the social media platform which provides marketers with the highest ROI at 29%. This success is driven by the ongoing evolution of social media, which integrates seamlessly with e-commerce and offers frictionless experiences to users. Despite the growing competition with TikTok for short-form video content, Instagram Reels continue to heat up, generating more likes and saves.

The best times to post on Instagram are typically weekdays between 10 a.m. and 2 p.m., with engagement on Tuesdays and Wednesdays often lasting until 4 p.m. For optimal results, recommend scheduling posts between 10 a.m. and 3 p.m. from Tuesday to Thursday. It’s also a good idea to compare these benchmarks against your current metrics and observe what makes best for your audience.

Instagram has evolved significantly from a long way since its photo-only days. With 2 billion monthly active users, the platform now supports various content types, such as images, videos, Reels, and live streams. It also serves as a hub for collaboration and partnership with other brands and offers a stream of revenue through its e-commerce features.

The Instagram algorithm is unpredictable. To be successful on the platform is a balance of consistently posting high-quality content that will engage and entertain your audiences. That’s a lot to ask for with each piece of content published. Using this approach as a guideline can strengthen your Instagram marketing strategy.

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When are the best times to post Reels on Instagram?

Do The best times to post on Instagram change for static posts and Reels? While there’s a specific answer, however, our data includes posts, Stories, and Reels. The information in this article can help you uncover the best times to post any content on Instagram, whether it's a static post, a Story with polls, or a creative Reel.

The best times to post Reels on Instagram are similar to the times we mentioned earlier: weekdays generally between 10 a.m. and 2 p.m., with Tuesdays and Wednesdays seeing more engagement until 4 p.m. Our data for the best posting times covers Posts, Reels, and Stories – including both images and videos.

Best Time to Post Reels on Instagram Today in India

If you’re curious about the best time to post reels on Instagram in India today, the audience in India typically engages with content during their free time, which is often in the mornings or late evenings.

Morning Time: Reels Between 7 AM and 9 AM are ideal, as many users Instagram first thing in the morning.

Late Evening: Another great time is between 7 PM and 10 PM, as people's ideal time, for unwinding and scrolling during their feeds.

Additionally, keep track of major events like festivals or holidays in India, as these can also impact user activity and engagement on Instagram.

What is the best day and time to post on Instagram?

Mondays between 11 am and 2 pm.

Tuesdays between 10 am and 4 pm.

Wednesdays between 9 am and 4 pm.

Thursdays between 9 am to 1 pm.

Fridays at 11 am.

Saturdays between 9 am to 12 pm.

Sundays between 10 am to 12 pm.

Best time to post on Instagram on Monday

The best time to post on Instagram on Mondays is between 11 a.m. and 2 p.m., around lunch hours. However, engagement is also good from 9 a.m. to 4 p.m.

Best time to post on Instagram on Tuesday

The best time to post on Instagram on Tuesday is between 10 a.m. and 4 p.m., with engagement nearly doubling compared to Mondays.

Best time to post on Instagram on Wednesday

The Best times to post on Instagram on Wednesdays are between 9 a.m. and 4 p.m., which also has the highest engagement period of the week.

Best time to post on Instagram on Thursday

The best times to post on Instagram on Thursdays are from 9 a.m. to 1 p.m. and then again at 2 p.m., Engagement drops a bit around 1 p.m.

Best time to post on Instagram on Friday

The best time to post on Instagram on Fridays is at 11 a.m., but there’s almost as much engagement in the hours before and after that peak time.

Best time to post on Instagram on Saturday

The best times to post on Instagram on Saturdays are between 9 a.m. and 12 pm but keep in mind that weekends generally have lower engagement compared to the rest of the week.

Best time to post on Instagram on Sunday

The best time to post on Instagram on Sundays is between 10 a.m. and 12 pm, but likely Saturdays, and Sundays generally see less engagement throughout the day.

Best time to post on Instagram by industry

Your industry shapes your audience, and different audiences interact with Instagram content at different times. Below, you’ll find the best times to post on Instagram for 11 major industries.

Construction, mining, and manufacturing

The best times to post on Instagram for the construction, mining, and manufacturing industry are:

6 AM – 9 AM on Saturdays

5 AM – 8 AM on Thursdays

9 AM on Sundays

Education

The best time to post on Instagram in the education sector is between 11 AM and 1 PM on Saturdays.

Financial services

The best times to post on Instagram for financial institutions are:

7 AM – 11 AM on Tuesdays and Wednesdays

5 AM – 1 PM on Fridays

Dining, hospitality, and tourism

The best time to post on Instagram for the dining, hospitality, and tourism industry is between 7 PM and 10 PM on Sundays.

Marketing agencies

The best times to post on Instagram for marketing agencies are:

7 AM on Sundays and Thursdays

12 PM – 3 PM on Tuesdays and Thursdays

Healthcare, pharma, and biotech

The best times to post on Instagram for the healthcare sector are:

7 AM – 9 AM on Fridays

8 AM on Sundays

during office work hours (8 AM – 5 PM) on weekdays

Media and entertainment

The best time to post on Instagram in the media and entertainment industry is 9 AM on Wednesdays.

Utilities and energy

The best times to post on Instagram in the utilities and energy industry are:

• 2 PM – 5 PM on Tuesdays

• 1 PM – 3 PM on Thursdays

Technology

The best times to post on Instagram in the technology industry are:

• 9 AM on Sundays and Mondays

• 10 PM on Thursdays

Government

The best times to post on Instagram for government agencies and officials are:

8 AM on Saturdays

8 AM to 10 AM on Wednesdays

How to find your own best times to post on Instagram

Social marketers can plan their content better when they have data to guide them. As platforms change, how brands and consumers use social media will change too. Keeping up with evolving with new content formats and trends can help you reach your audience in unexpected ways, or even discover new groups you weren’t focusing on before.

How to find your best time to post on Instagram with Insights

While it's a good idea to post during the provided peak times, it's also smart to check your strategy. You might find that your audience is active at different times.

If you have a creator or business account already, you can find the best times to post using Instagram Insights by following these steps:

• From your profile, tap ≡ in the top right corner.

• Tap Insights.

• Tap the metrics under the Overview section or on the specific content you’ve shared for more details. Then, tap Total Followers and scroll down to see when they are most active.