Best times to post on Instagram

Instagram is a leading platform in the visually-driven world of social media. For marketers who want to engage consumers with high-quality photos and captivating videos, Instagram is an essential channel. Instagram offers a wide range of opportunities for businesses of all kinds, whether your objectives are to increase sales or brand exposure. However, just sharing lovely pictures is insufficient.

Instagram is a leading platform in the visually-driven world of social media. For marketers who want to engage consumers with high-quality photos and captivating videos, Instagram is an essential channel. Instagram offers a wide range of opportunities for businesses of all kinds, whether your objectives are to increase sales or brand exposure. However, just sharing lovely pictures is insufficient.

When is the best time to post on Instagram?

The majority of consumers have a Facebook page, with Instagram coming in second at 82%. Like Facebook, 51% of network users use Instagram to stay up to date on trends and cultural events. If your audience is present, it is crucial to participate in these discussions and stay up to date on new trends. As per the latest data, the best days to post on Instagram are Tuesdays, Wednesdays, and Thursdays, which consistently show the highest engagement. The best time to post is usually 11 a.m. to 6 p.m. on these days. This broad window shows that users are highly active from late morning through the end of the workday. To optimize your reach, we recommend scheduling Instagram posts on these weekdays mid-morning for optimal engagement.

It is also a good idea to compare these times against your current metrics, too. Instagram has grown a long way since its photo-only days. The app, which has 2 billion monthly active users, is a platform for sharing images, videos, Reels, and live streams, among other creative content types. Instagram lets brands and influencers collaborate and partner seamlessly, and it continues to evolve its ecommerce solutions for better shopping experiences. Brands must strike a balance between regularly producing excellent content and captivating and amusing their followers in order to succeed on Instagram. Your Instagram marketing plan can be guided by an understanding of these fundamental initiatives.

When are the best times to post Reels on Instagram?

Do reels and static posts have different optimal posting times on Instagram? Posts, Stories, and Reels are all included in our data source. This article's material should help you determine when to post anything on Instagram in order to get favorable interaction. This can be a creative reel, a story with polls, or a static post. According to our research above, Tuesdays through Thursdays between 11 a.m. and 5 p.m. are often the greatest times to post Reels on Instagram.

Our ideal send time information for Instagram is compiled for both photos and videos in Posts, Reels, and Stories. Because of this, we advise you to experiment with posting Reels at various times to find the times when you get the most engagement. Remember that several factors affect how well Reels perform, such as popular soundtracks, the Instagram algorithm, and a captivating video hook to draw in viewers.

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What is the best day and time to post on Instagram?

The best time to post on Instagram is on Monday

Mondays between 1 and 2 p.m. and again between 4 and 5 p.m. are the ideal times to post on Instagram.

There are two clear and intense peaks of engagement at the beginning of the week. For the greatest impact, capture people during a post-lunch browse and again as they finish their workday, even though the entire day shows above-average engagement.

Best time to post on Instagram on Tuesday

Tuesday between 11 a.m. and 6 p.m. is the ideal time to post on Instagram.

Instagram interaction is particularly strong on Tuesdays. A large and dependable window to reach your audience is provided by the high and continuous activity from late morning into early evening.

The best time to post on Instagram is on Wednesday

On Wednesdays, the best times to post on Instagram is between 11 a.m. to 6 p.m. and 7 to 9 p.m.

Wednesday continues the mid-week peak with a lengthy window of engagement during the day, and a bonus prime-time opportunity to slot in the evening as users unwind.

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Best time to post on Instagram on Thursday

Thursday from 11 a.m. to 6 p.m. is the ideal time to post on Instagram.

The three days of high involvement are completed on Thursday. It's also one of the finest days to engage with your followers, thanks to steady activity from late morning until the end of the workday.

Best time to post on Instagram on Friday

Friday from 10 a.m. to 5 p.m. is the ideal time to post on Instagram.

Users are eagerly looking through Instagram as the weekend approaches. Starting in the middle of the morning and continuing through the afternoon, Friday provides a wide window of opportunity. Brands observe regular traffic on the app on Fridays, albeit it is not as high as Tuesday through Thursday.

Best time to post on Instagram on Saturday

On Saturdays, 10 a.m. to 6 p.m. is the ideal time to post on Instagram.

Saturday is the day with the lowest total engagement, despite the fact that our data indicates a relatively wide window of user activity. This implies that people are less concentrated while they are online, which makes it a less ideal day to post important stuff.

Best time to post on Instagram on Sunday

On Sundays, 4 p.m. is the ideal time to post on Instagram.

On Sundays, there is a single peak in the late afternoon when engagement is most intense. As viewers wrap up their weekend and get ready for the next week, this offers a tactical chance to connect with them.

What are the best times to post on Instagram by industry?

Industry is one element that affects the performance of your social media postings, but the data we gave offers a worldwide picture on the optimum times to post on Instagram. Other things to think about are audience demographics, business location, and content kind.

Use this industry-level data to help inform your publishing calendar, and test your optimal send times with social media experiments.

• Schools and Education

• Financial Services Industry

• Food and Beverage Industry

• Government

• Hospitals and Healthcare

• Nonprofit

• Retail

• Travel and Hospitality

Best times to post on Instagram for education and schools

Through images, reels, and stories, some even made by students themselves, schools use Instagram to highlight campus life, student accomplishments, athletic activities, and other campus events. Instagram can draw in potential students and promote campus and community involvement.

Compared to the previous year, schools experienced more concentrated periods of Instagram interaction across K–12 and higher education. Remember that, to achieve their objectives and target different audiences at the right time, some schools manage numerous social pages (per college, athletics, etc.).

The best times to post on Instagram for education and schools are:

• Mondays: 11 a.m.–3 p.m.

• Tuesdays: 11 a.m.

• Wednesdays: 10 a.m.–5 p.m. and 7 p.m.

• Thursdays: 11 a.m.–4 p.m.

• Fridays: 2 p.m.

• Saturdays: 2–8 p.m.

• Best days to post on Instagram for schools and education: Wednesdays, Thursdays, Saturdays

• Worst days to post on Instagram for schools and education: Sundays

Best times to post on Instagram for the financial services industry

Even in regulated industries, having a social media presence is essential, as many people use it for customer service. This also applies to the financial services sector.

Companies in the sector can use Instagram to post edutainment reels, humanize their brands with accessible content, and encourage financial literacy by simplifying complex topics with captivating infographics and stories.

The financial services sector experiences high optimal send-time engagement on Instagram in the early afternoon on weekdays, primarily Mondays and Tuesdays.

The best times to post on Instagram for the financial industry are:

• Mondays: 1–2 p.m.

• Tuesdays: 1–2 p.m.

• Thursdays: 1 p.m.

• Best days to post on Instagram for the financial services industry: Mondays, Tuesdays

• Worst days to post on Instagram for the financial services industry: Weekends

Best times to post on Instagram for the food and beverage industry

Over the past few years, the food and beverage industry—which includes restaurants—has changed. Delivery services, applications, and online orders all influence how these companies interact with consumers. Every social network offers unique advantages for engaging with consumers, and the food and beverage sector is no exception. A few strategies for interacting with users on the app include collaborating with influencers, providing promotions, and showcasing behind-the-scenes information.

The best times to post on Instagram for the food and beverage industry are:

• Mondays: 11 a.m.–1 p.m.

• Tuesdays: 11 a.m.

• Wednesdays: 11 a.m.

• Thursdays: 11 a.m.–noon and 2 p.m.

• Best days to post on Instagram for the food and beverage industry: Mondays, Thursdays

• Worst days to post on Instagram for the food and beverage industry: Saturdays

Best times to post on Instagram for the government

Government organizations must maintain a strong social media presence in the current digital environment, as people increasingly use these channels for participation and information.

Agencies can use social media to share critical public information, enhance citizen dialogue, provide educational content, manage public perception and provide service updates. This helps improve transparency, strengthens community relations and increases public trust.

Government organizations experience the most activity on Instagram around the middle of the week, primarily in the afternoons on Wednesdays and Thursdays.

The best times to post on Instagram for government are:

• Wednesdays: Noon–5 p.m.

• Thursdays: Noon–4 p.m.

• Fridays: 2 p.m.

• Best days to post on Instagram for government: Wednesdays, Thursdays

• Worst days to post on Instagram for government: Sundays

Best times to post on Instagram for hospitals and healthcare

Social media is used by hospitals, clinics, and healthcare providers to inform the public, help patients feel ready for their next appointments, advertise their programs to future doctors, foster community connections, and build trust.

Having an active social media presence helps hospitals and healthcare to connect them directly with the helps of patients and answer questions. Instagram can be used to share wellness tips, encourage healthy lifestyles, and humanize staff to build trust.

The best times to post on Instagram for hospitals and healthcare are:

• Tuesdays: 10–11 a.m.

• Best days to post on Instagram for hospitals and healthcare: Tuesdays, Thursdays

• Worst days to post on Instagram for hospitals and healthcare: Sundays

Best times to post on Instagram for nonprofit organizations

Social media is used by civic, nonprofit, and membership groups to engage with their communities and spread awareness of their concerns. To build deep relationships and have an impact on their campaigns, NGOs tell their stories, praise volunteers, and promote community involvement through Stories, posts, or Reels.

Nonprofit organizations experienced above-average engagement on Instagram, primarily on Mondays, Tuesdays, and Wednesdays, from midmorning through the rest of the afternoon.

As more individuals interact with content online, these groups have a chance to successfully cultivate this audience and create the connections necessary to advance their objectives.

The best times to post on Instagram for civic and nonprofit organizations are:

• Wednesdays: 5 p.m.

• Best days to post on Instagram for nonprofit organizations: Mondays, Wednesdays

• Worst days to post on Instagram for nonprofit organizations: None

Best times to post on Instagram for retail

The fact that almost every phase of the client experience takes place on social media is not surprising. Brands and retailers need to leverage social media algorithms. Most weekdays, from late morning to midmorning, consumers interact with brands on Instagram, particularly on Mondays and Wednesdays.

To keep sales increasing, consider showcasing product posts, influencer campaigns, or sales specials on the app. We can presume that product discovery, brand awareness, and social shopping purchases are taken into account in these posts, even if we don't have statistics on whether purchases are being made.

The best times to post on Instagram for retail are:

• Mondays: 11 a.m. and 1–3 p.m.

• Wednesdays: 11 a.m.–noon

• Thursdays: 2 p.m.

• Best days to post on Instagram for retail: Mondays, Wednesdays

• Worst days to post on Instagram for retail: Saturdays

Best times to post on Instagram for travel and hospitality

Instagram engagement significantly changed in the travel and hospitality sectors. Vacation and hospitality companies can captivate audiences with top-notch video content by showing hotel amenities or vacation packages, or by evoking wanderlust with destination photographs. Additionally, consider incorporating user-generated material into your Instagram approach.

Businesses in the hospitality industry are changing their approaches to customer interaction throughout the week. They are observing a moderate level of engagement with planned branded content in the middle of the day, but a highly focused peak engagement on Sundays, when travel is at its highest.

The best times to post on Instagram for travel and hospitality are:

• Sundays: 10 a.m. and noon

• Best days to post on Instagram for travel and hospitality: Sundays

• Worst days to post on Instagram for travel and hospitality: Saturdays

How to find your best time to post on Instagram with Insights

As part of your plan, you might be prepared to publish content during these periods of optimal interaction. However, think about combining this information with your own Instagram statistics. You can find that your target audience is engaged at somewhat different hours or at various times.

If you have a creator or business account, you can find your best times to post with Instagram Insights by following these steps:

• From your profile, tap ≡ in the top right corner.

• Tap Insights.

• For more information, tap the stats located beneath the Overview section or particular content you've published. To view their most active periods, select Total Followers and scroll. Accounts with more than 100 followers are eligible for this.

Conclusion

Instagram is not just a social media platform; it's a powerful platform for brands, creators, and organizations to connect with their audience. It's very important to post our content on time, as it significantly affects how well it performs, even when excellent images are crucial. Try to understand when your audience is most effective, as this helps increase your likes, comments, and overall engagement.