InMobi unit Glance plans to expand into US, launch NFTs

Lock screen platform Glance, the business-to-consumer unit of advertising tech unicorn InMobi, is planning to launch in the US as early as the next quarter according to The Economic Times.

The company also plans to launch its subsidiaries, live commerce platform Roposo and gaming platform Gambit, in the US market and other countries.

“US is a high ARPU (average revenue per user) market, but India is also high scale. From a revenue mix standpoint, I can hazard a guess that the US will be 30-35 percent of revenues”, said, Piyush Shah, President of Glance according to The Economic Times.

Currently, India accounts for 90 percent of the company’s revenue, with Indonesia being its second-largest market.

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Mobile tech giant Apple recently announced that it will also introduce lock screen modification for its iPhone users. However, Glance's founder Naveen Tewari dismissed competition saying that the company is focusing on Android devices, which make up 70 per cent of the global smartphone market.

“Android is the leading OS (operating system) globally with close to 70 percent market share. In the US itself, Android has more than 45 percent market share; we have always targeted this substantial and highly lucrative market in the US,” Tiwari said.

 “We are backed by Google, which owns the Android ecosystem, and we will continue to march ahead”, he added.

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According to the report, Glance is looking to launch NFTs and crypto tokens within the next six months.

Lock screen platform Glance become a unicorn in December 2020 after it had raised $145 million from Google and Mithril Capital.

In February 2022, it had also raised $200 million from Jio Platforms Limited (Jio) in its Series D round of funding.

About Glance

Time to enable Glance – a lock screen in-built feature that has exclusive and fun content ranging from Games to Travel to Entertainment to Sports.

Glance offers a world of exclusive LIVE shows featuring users favorite superstars from the world of cinema, cricket, and beyond directly on thier lock screen. Be it leading sports competitions to fun chat shows with celebs, Glance has it all! Furthermore, Glance allows the audience to take a direct part in these shows in the forms of QnA’s, polls, and other fun activities.

Glance covers stories from all over the world, on topics such as Games, Travel, Fun Facts, Fitness, Entertainment, Sports, News.

Glance is offered across top regional and international languages including English, Hindi, Bangla, and Bahasa being some of the languages offered on the platform.

Completing a mammoth 100M users across the world in just 21 months since its inception, Glance now enjoys a Daily Active User (DAU) base of about 115 million people and is the third-largest content consumption platform after Facebook and Youtube.

Glance acquired Roposo, a short-video platform, in November 2019, to add vernacular video content to its platform. In June 2021, it acquired Shop101, a social e-commerce platform, to integrate celebrity and influencer-led commerce on Glance and Roposo.