MARS Growth Capital, a joint venture between MUFG and Liquidity Group, has provided $100 million in debt financing to InMobi, a provider of mobile advertising network software.
This investment will support InMobi’s aggressive objectives for strategic acquisitions and the development of artificial intelligence (AI). It also seeks to provide more individualized, immersive experiences for brands and customers than conventional ad units.
After a five-year hiatus, InMobi is again seeking fresh funding. Jio and Google were among the backers of its Glance content platform, which is optimized for mobile devices. For those who are unaware, InMobi was the first unicorn in India to achieve the coveted designation in 2011.
Utilizing cutting-edge machine learning and artificial intelligence (AI) technology, InMobi provides a variety of products, such as mobile display advertisements, native ads, and app install campaigns, all of which maximize ad effectiveness.
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With a substantial presence in more than 165 countries, it facilitates communication between companies and their target markets on a variety of mobile platforms, hence increasing user acquisition and engagement.
With operations all around the world and a significant presence in San Francisco, the company is headquartered in Singapore.
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