Hrithik Roshan & OZiva Launches Sports Nutrition Brand HRX AGame

OZiva announces a collaboration with a domestic fitness company owned by Hrithik Roshan and Exceed Entertainment to introduce the HRX AGAME, range of sports and performance products.

They are shortly going to expand their product line to include functional foods like peanut butter. The product line is intended to assist everyday athletes to advance their fitness goals, as reported by Business World.

HRX AGame Bioactive Hi-Perform Whey is specially designed to support the protein requirement and faster muscle recovery of individuals who exercise daily. It provides 25g Protein and 5.4g BCAAs - one of the highest nutrition profiles in the market. 

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"HRX AGAME in partnership with Zywie Ventures Pvt Ltd is announcing the arrival of HRX AGame which will earn the love of everyday athletes for being one of the cleanest and high efficacy sports nutrition solution. With this partnership we attempt to close loop the requirements of a fitness pursuant holistically. In Zywie we found a partner who understands the pulse of the market and excels at science-backed solutions to meet the nutrition requirements of our people. We are very excited to find synergies with Zywie Ventures, who have established themselves as front runners in the domain and are well-respected amongst the consumers for providing quality, safe and clean consumable solutions", Pallavi Barman, Business Head at HRX, said.

"In the last few years, Indian sports culture has developed immensely. With HRX AGame, we aim to empower every kind of fitness goal and truly believe in the possibilities of what humans can achieve. The products are formulated to keep Indian athletes and their bodies in focus, with highly researched ingredients and products. Our objective is to propel India's sports and fitness community to the next level. This association helps us bring together the best of two worlds- science-backed nutrition from Zywie and a highly active, fitness-forward HRX audience", Mihir Gadani, Director of Zywie Ventures, said.

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About HRX AGAME

HRX AGAME is a clean and well-curated range of protein powders and supplements backed by science.

About OZiva

OZiva is India's Leading Clean Label Active Nutrition Brand combining Modern Food & Ancient Ayurveda.