The real-estate startup Artha tries to give greater meaning, personal touch, and personalization to the solid, modern design of real estate properties. Artha saw the light of day back in 2010 on the 10th of October of that year. The core team at Artha consists of Priti Prajapati, who, besides being a university topper, belongs to a family noted for its real estate and construction roots—she, along with her business partner Mr. Sunil Tayal. Incidentally, Mr. Tayal was Priti’s first professional client when she decided to make it independently after a 4–5-year internship.
The construction field always possessed much attraction to Priti, and it was little wonder to people close to her when she heeded her inner call to take up interior design as her profession. Her artistic impulses were strong from a tender age, excelling in paintings and other activities that required a fluent and vivid imagination. It was common for her to create all sorts of objects from the waste material she found around herself. Coming to that, sustainable materials and design are one of the pivotal creeds of Artha.
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After building Mr. Tayal’s home and office as her first individual professional assignment, Mr. Tayal found her work promising in design and creativity but needed better managerial acumen. Accordingly, Artha emerged as a real-estate startup with an emphasis on work ethics, the exaltation of quality over quantity, maintaining deadlines strictly, sensible, and sustainably designed work, and lastly, pinpoint accuracy in financial quotes and project costs without promising anything they wouldn’t be able to deliver.
Artha weaves its sustainable and innovative design and building magic almost on any construction project, irrespective of whether you are trying to build an office space, hospital, or hotel. The company is very sensitive to the emotional attachment between a building and its owner. Such sensitivity is especially true of domestic construction projects, and the” field is very sensitive, so we must be very careful and responsible to what we are serving them,” as Priti aptly puts it.
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Besides innovation, sustainability, and high work ethics, Artha also espouses the virtue of bringing greater convenience levels. The firm started with a few turnkey projects and now provides comprehensive design and construction solutions, from paper design to finishing construction. It is one of the few one-stop real-estate construction startups of its kind.
Priti oversees the design part of Artha, while Sunil is in charge of management, and the two work in tandem to provide customers best in class services. The startup owners treat each project they undertake as their child and provide the nurturing and care necessary for it to emerge as per expectations. They take pride as it develops and excels as an embodiment of the firm’s values.
Artha boasts of tie-ups and good business relationships with the best suppliers both in the domestic and international markets. The list includes international sites from China and Italy. Some Indian cities Artha boasts of fruitful cooperation include- Kolkata, Udaipur, Delhi, Silvassa, and Mumbai, amongst others. The firm sources the best material for their client; if a construction project requires marble, Artha sources marble from actual Italian sites. Their excellent network across the domestic and international markets facilitates and ensures procuring the best and most authentic materials.
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As people associated with construction and real estate might be aware, there is a strong tendency among people to get emotionally attached to things like land and other aspects of their homes, like furniture. They often are reluctant to dispose of them. Artha respects that sentiment and, accordingly, upcycles such furniture and redos and transforms them in a way that looks and feels new while retaining its old-world charm and design. Such renovations help to maintain the emotional attachment while ensuring that such belongings remain an asset rather than a design and functional liability.
Sunil especially insists on a zero-wastage mode of working. He takes great pains to ensure that no waste of resources occurs, whether on their construction sites or things like food. The strong and capable team at Artha ensures that his ethos is implemented in the company’s activities.
It has been challenging sailing for Artha since its inception itself. Indeed, in the initial few years, the founding duo struggled to achieve the right combination of craft, materials, and ease of communication with clients to ensure clarity in the exchange of ideas. All of them are critically important if you are trying to deliver high-quality work in the sector. However, appointing a great team of contractors spread across Kolkata, Mumbai, and other metropolitan cities helped Artha overcome the obstacle. Additionally, sourcing materials from high-quality sites in Jaipur and Delhi helped them to address the materials issue. They also hired a full-time 3D designer who creates detailed 3D views of every room design the company creates, which addresses the critically important issue of proper communication.
In the recent past, Artha has made its foray into the civil construction sphere and has some big successful projects which add to its credibility. Priti visualizes Artha as a product brand associated with quality civil construction and interior design and architectural design firm. Besides that, Artha is looking forward to creating small products and providing quality furniture for big construction projects. In short, Priti has a vision of Artha as a one-stop design and construction firm.
