Housing.com to Invest in Fintech Startup Easiloan

The leading digital real estate portal in India, Housing.com, is going to strategically invest in Easiloan, a fintech start-up that is dedicated to digitising the home loan application process. This cooperation intends to establish the groundwork for Housing.com's plans to create India's largest digital home loan origination platform, albeit the precise investment amount is still unknown.

Easiloan, a digital marketplace for house loans founded in 2021 by Pramod Kathuria, provides individualised, end-to-end home loan solutions through partnerships with more than 20 Indian banks. With the use of the platform's customer profile-based matchmaking, consumers can easily compare, choose, and complete home loans. Easiloan has agreements with brokers, developers, and other digital channels that will allow it to acquire customers exponentially.

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Dhruv Agarwala, group CEO of Housing.com, PropTiger.com, and Makaan.com, said, “Housing.com is committed to offering its customers and consumers an exhaustive suite of real estate services, and this partnership with Easiloan marks a seminal step in that direction. Mortgages are an organic expansion within the digital real estate sphere, driven by the large customer base that we have cultivated on our platform.”

The objective of this collaboration is to use Housing.com's dominant online presence in the industry while also increasing the accessibility of mortgage products to its prestigious network of brokers and developers. “This symbiotic collaboration is not just a value addition to our seller customers but also augments user engagement on our platform and offers an avenue for enhanced revenue generation,” said the company in a statement.

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“We are delighted to partner strategically with Housing.com,” remarked Pramod Kathuria, founder & CEO of Easiloan.com. “With the Indian fintech industry projected to be worth $150 billion by 2025 and the real estate market projected to reach $1 trillion by 2030, we can collaboratively define new milestones in both areas.”

Housing.com, owned by REA India, the company that also owns PropTiger.com and Makaan.com, has become the market leader in India for digital real estate. A division of the multinational corporation REA Group Ltd. is REA India.

Rohini Prakash, CEO, Tomorrow Capital added, “We are proud to have backed Pramod in his journey to build Easiloan, and truly believe that it is a gamechanger for the mortgage space in India. The Easiloan brand uses a tech-first approach to deliver a superior home loan experience, from discovery to disbursement, for its customers. It continues to provide unparalleled benefits to multiple stakeholders including real estate developers and agents. We are glad to welcome Housing.com onboard in scaling the Easiloan platform further.”

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About Housing.com

Housing.com has established itself as the dominant player in the Indian digital real estate sector. It is owned by REA India, which also has ownership over the websites PropTiger.com and Makaan.com. The REA Group Ltd. is a multinational corporation, and one of its subsidiaries is REA India.