Doceree, a physician engagement startup has raised $11 million funding round from Eight Roads Ventures, a global investment firm backed by Fidelity.
F-Prime Capital and Alkemi Growth Capital also participated in this funding round.
The startup plans to use the fresh capital to expand its global operations, expand partnerships, expand its product offering, and improve the platform’s measurement and practical lift capabilities to improve transparency. In addition, this investment will also help in strengthening communication with health professionals (HCPs) for pharma and life sciences companies, agencies, and health information technology platforms.
Founded in 2019 by Harshit Jain, Doceree is the first programmatic Ad Exchange platform for advertising exclusively to Physicians.
“It is critical for industry players like pharma companies and HCP-only platforms to understand and react to the digital touchpoints and behaviours of HCPs for delivering messages they resonate with”, said, Harshit Jain, MD, founder and global CEO, Doceree.
It provides a self-service platform to manage multiple physician platforms like HER, Telemedicine, Network, and Online learning portal through a single interface. Its physician verification engine ‘ESPYIAN’ uses AI, and data segmentation on medical data to identify profiles and target HCPs from the network.
“Doceree is transforming the way digital interactions between pharmaceutical brands and prescribers are facilitated”, said, Ashish Venkataramani, Partner, Eight Roads Ventures.
“Doceree’s technology platform seeks to disrupt the fragmented value chain for digital messaging to physicians, and will be at the forefront of this promising sector,” Ashish added. In June 2021, Doceree has raised an undisclosed amount in pre-Series A funding round from existing and new investors.