Mumbai-based private equity firm Xponentia Capital has invested Rs 75 crore in Traya, a manufacturer of hair care products.
They offer customised plans with reliable components that are recommended by medical professionals. Over 200,000 clients have been using the Traya regimen and have experienced the expected outcomes.
“This funding enables us to further our mission of providing personalized, effective solutions to address the unique hair related needs of each individual. We are dedicated to helping people take control of hair loss and helping them feel confident again,” Saloni Anand, co founder of Traya commented.
Previously, Fireside Ventures, Stride Ventures, Kae Capital, and Whiteboard Capital were among the investors who supported Traya raise almost $3 million.
“Traya has developed expertise in understanding hair loss and has demonstrated success in solving it through innovative combinations of Ayurveda, Allopathy and Nutrition. Our investment in Traya fits Xponentia’s thesis to back fast growing and profitable digitally native consumer brands,” said Rahul Bahri, Director at Xponentia Capital.
About Traya
The husband and wife duo of Altaf Saiyed and Saloni Anand launched Traya in 2019. By addressing the underlying reasons of hair loss, it offers a comprehensive treatment.
Want to go deeper into the world of startups and entrepreneurship? Check out these categories on VIESTORIES:
Startup Success Stories: Discover inspiring tales of startups overcoming challenges and achieving success.
Funding Startup News: Stay updated with the latest news and trends in startup funding and investment.
Startup Insights: Dive into in-depth analyses of various industries and market trends to make informed business decisions.
