[Funding alert] Goldsetu raises $1.2 mn in a funding round from Village Global, others

Gold Setu, a SaaS platform for jewellery retailers, has raised$1.2 million in a seed funding round led by Village Global, Better Capital, Titan Capital, iSeed and Anjali Bansal for Avaana Seed.

Other angel investors including Kunal Shah, Suhail Sameer and Revant Bhate, amongs others also participated in the funding round.

Bengaluru based SaaS platform for jewellery retailers, Gold Setu was founded by Vikas Verma & Anuj Sachdev. Gold Setu is a mobile-first SaaS platform for jewellery retailers that helps them to automate their workflows and digitally engage with their customers.

“We have been able to create a platform that allows any jewellery retailer to go digital without any upfront investment in technology and offer their customers the same immersive omnichannel experience as the larger brands with multi-million dollars tech budgets,” Vikas Verma, CEO and cofounder, Goldsetu, said.

The company said that funding will use the funds to fuel go-to-market initiatives, launch new products on its platform and expand into newer markets.

“We are honoured to have such valued partners at an early stage of the company. We will keep enhancing our platform’s capabilities to become the trusted partner in the digitization journey of the jewellery retailers”. Anuj Sachdev, Co-founder, Goldsetu, said.

Their goal is to help unorganized jewellery retailers grow their business and compete with the organized players by delivering trust, transparency, and a better value proposition to their customers.