Hypersocial gaming startup Bombay Play has raised $7 million in its Series A funding round from Kalaari Capital with participation from investors including Winzo, AdvantEdge VC, and AMEA Ventures.
Existing investors including Lumikai Fund, Leo Capital, and PlayCo also participated in this round.
The startup plans to use the funds to enhance its existing hypersocial game offerings, supporting upcoming projects while also devoting an amount to innovation in the segment. With this fundraise Bombay Play’s total funding has reached over $9.5 million.
Bengaluru-based gaming startup was founded in 2018 by Oliver Jones and Abhas Saroha, It focuses on the hypersocial gaming genre- HTML5-based casual games that are designed with a social-first approach and are instantly playable on a variety of platforms.
“Our team’s ambition is to disrupt the current casual games market with hypersocial game designs by leveraging our cross platform distribution channels. We are delighted to have found the confidence of investors in our journey to build a gaming innovation factory in India. With the amount raised, we will scale up existing offerings while investing in cutting-edge technologies to elevate the social experience of casual gamers worldwide,” said, Oliver Jones, CEO at Bombay Play.
The startup claims to have grown 3X year-on-year since its inception. The company currently employs 50 people but it plans to double its workforce by the end of FY 2022.
So far Bombay Play has produced several games including Dice Merge Puzzle, Card Party, and Daily Word Puzzle.
Its games can be accessed on its website as well as on Google and Apple’s app marketplaces. Currently, the company monetizes its games through ads and in-app purchases.