[Funding alert] G.O.A.T Brand Labs raises $50 mn in Series A1 round

Tiger Global and Flipkart Ventures-backed G.O.A.T Brand Labs, a D2C brand aggregator, has raised $50 million as part of its Series A1 round of funding from Winter Capital, 9Unicorns, Vivriti Capital, Venture Catalysts, Oxyzo, and existing investors.

The Bengaluru-based G.O.A.T Brands Labs was founded in 2021 by Rishi Vasudev and Rameswar Misra, It focuses on core digital brands in the lifestyle segment and brings operational expertise in terms of technology interventions to drive revenue while ensuring profitability.

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Since its inception, G.O.A.T has completed 15 acquisitions focusing on a portfolio of well-known, strong and upcoming D2C brands in the lifestyle space.

In their portfolio there are some brands like Voylla (fashion jewellery), The Label Life (lifestyle brand), Frangipani (Children Wear), trueBrowns & Abhishti (Indian wear), Neemli and Nutriglow (beauty & skincare), and pets brand Doggie Dabbas.

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G.O.A.T Brand Labs is in advanced discussions with 12 other brands, which will be unveiled in the coming days.

The company also claimed that it has doubled the revenue of its existing portfolio.

“Our journey of taking Indian D2C Brands global has just started. We are fortunate to partner with great founders and continue to learn and build capabilities in this fast changing space. I welcome our new investors and the strong support from our existing ones in this funding round. We will continue to acquire high potential D2C brands across the Lifestyle segments and scale them to huge outcomes,” said, Rishi Vasudev, Co-founder and CEO of G.O.A.T Brand Labs.

In July 2021, it had raised $36 million in its first funding round from Tiger Global, Flipkart Ventures, Better Capital, Mayfield, Nordstar, Trifecta, and others.

About G.O.A.T Brands Labs

G.O.A.T Brand Labs works with differentiated & exciting digitally-native brands in the Lifestyle space (fashion, home, nutrition, beauty and personal care), helping take them to the next level of growth. G.O.A.T Brand Labs supports brands by providing data-based insights, seamless operations and deep expertise in brand building, digital marketing and product development. They partner with founders to together add defensibility to their brands and accelerate their growth. To be the Greatest Of All Time.