White.Inc, a holding company for digitally native consumer products in the D2C market, has raised over $1 million in a Seed investment round that was led by Dholakia Ventures and included First Port, Inflection Point Ventures, and Inflection Point. Suhail Sameer and Shashvat Nakrani of BharatPe, Guruvanth Vaid of 4G Capital Ventures, and Aniket Gore of Cermet Group were among the angel investors who took part in the round.
The funding will be used by the company to expand its personnel, produce new products, strengthen its brand, and upgrade its technological infrastructure.
White.Inc is a digitally native consumer product holding company that was established in 2021 by Siddharth Gadodia and Young Yun. The firm is creating a family of crave-worthy brands for a new generation of Indian consumers.
“We are going after the premium category in the D2C space as there are a substantial number of niche segments in India where we can build brands that generate more than INR 200 crore in revenue. Our goal is to reach a revenue of over INR 1000 crore in the next 4 years by creating 5 to 6 differentiated D2C brands. Rising purchasing power, the Yolo concept, and lifestyle upgrades of a large section of the Indian population will drive the growth of our brands. The recent capital infusion will allow us to achieve our goals. We are thankful to our marquee investors for placing their faith in us and backing us in our journey,” said Siddharth Gadodia, founder and CEO, White.Inc.
The company’s digitally native brands include cookware, drinkware, houseplants, apple gear, and luggage. UnBottle and Totem are live brands, with 3 more planned. White.Inc has warehouses in Bangalore, Mumbai, Gurgaon, and Kolkata, with ambitions to grow, as per the company’s statement.
“India’s D2C market is growing at a breakneck pace, estimated to reach $100 billion by 2025, and we’ve seen several successful startups and unicorns emerge in the space. The changing consumer behaviour and preference for convenience and seamlessness, alongside the growing affordability, are further fuelling the D2C segment. White.Inc’srance into the market comes in a timely manner, allowing the company to position and establish itself amid the increasing competition. This funding is a testament to their growth and progress, and we’re confident that White.Inc will reach greater heights,” said Dravya Dholakia, founder and CEO, Dholakia Ventures.
In order to develop cutting-edge products and satisfy consumer wants, White.Inc. explores an underserved market where unmet and unarticulated needs are found.
Vinay Bansal, Founder & CEO of Inflection Point Ventures, mentioned, “The D2C market exploded in India over two years back and we have seen many unicorns emerging in this segment. The changing consumer buying behaviour and acceptance of D2C brands will continue to drive this segment.”
White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands in the premium segment of high growth verticals including Cookware, Houseplants, Drinkware, Apple Gear and Luggage. White Inc is a lifestyle brand that provides solutions to fill those white spaces in your daily life to make it more refreshing.