In a pre-Seed investment round headed by Better Capital, UserStudy, a SaaS firm that makes user research for product management easier, has raised INR 8 crore. Sparrow VC, Mainder Gulati, Good Capital, as well as prominent angel investors from Gojek, Microsoft, Meta, Oyo, FlexiLoans, and Upgrad, participated in the round as well.
The company UserStudy, founded earlier this year by IIT Bombay classmates Anshul Divakar and Nitin Matiyali, is creating a video-first analytics solution that gathers insights from an institution’s video and audio sources and compiles all insights and input in one location.
The startup also wants to develop in India for a global audience.
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“Our vision is to build a one stop SaaS for all research needs of product teams globally. While product and design leaders understand the importance of user research, most teams cannot do enough because conducting research is challenging and time-consuming. With UserStudy, it becomes effortless to do research. Insights are generated in a matter of hours, not weeks,” Anshul Divakar, co-founder, UserStudy, said.
“We use what is easy and give up on things that are complex. Our view is that user research is too complex and too laborious and products and experiences are suffering at scale due this challenge. UserStudy fixes this by making user research ten times easier for product teams globally,” Vaibhav Domkundwar, Better Capital, said.
UserStudy helps product companies conduct rapid research for product design. Their SAAS tool for user interviews and extensive pool of user participants, make us a one-destination solution for organisations looking to improve their UX processes.