Digital entertainment company Rusk Media has raised over $9.5 million in its Series A funding round from DAOL Investment and Audacity Ventures along with the existing investors InfoEdge Ventures, Mistry Ventures and Survam Partners.
The New Delhi-based Rusk Media was founded in 2019 by Mayank Yadav, It creates content for Gen Z and Millennials, and operates two platforms—Alright! and Playground, according to the startup, attracts more than 500 million visitors on a monthly basis.
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“With the behavioral shift of the digital native audiences, entertainment has transformed across 30-seconds snackable social videos, OTT shows, casual and AAA Gaming. Our future plans are already two-fold, firstly scaling our content with OTT partners via our IPs. Secondly, building a UGC-led social gaming platform that will enable game developers to create games and publish them on our platform,” said, Mayank Yadav, founder & CEO, Rusk Media.
The startup claims to have worked with leading brands like Mondelez International, Perfetti Van Melle and Jubilant Foodworks and others for-Alright. In addition, they have partnered with big brands including KFC and ITC Ltd for their gaming entertainment IP playground.
Recently, the company along with NODWIN Gaming launched a gaming entertainment IP-Playground, built with gaming and content entertainers including CarryMinati, Triggered Insaan, ScoutOP and Mortal, and claimed to have garnered over 200 million views.
“We have confidence in Rusk’s competitiveness in IP creation across fiction, non-fiction and e-sports entertainment. As investors from Korea, we have seen the immense potential of locally generated premium content and scalability of strong IPs,” said, Chihoon Hyun, partner at DAOL Investment.
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“Rusk has quickly grown to being the leader in capturing GenZ culture through content. Rusk understands its consumer intimately and its latest social gaming initiative will benefit the whole web3 and gaming ecosystem by bringing in the one thing that the web3 community needs the most, relevant users,” said, Kabir Kochhar, managing partner, Audacity Venture Capital.
Rusk Media has raised a total of $12 million in funding so far.
About Rusk Media
Rusk Media is an Indian new-age digital media organization.
Through their authoritative house of brands – they aim to deliver stories, tales, facts and information that will shape the conversations of Gen Z & Millenial Indians for the years to come.
With their commitment to a) entertaining and empowering viewers, b)adapting and creating media technology and c) revolutionizing impact for digital advertisers – they are shaping the next generation of media and journalism.
