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HomeInsightFunding Alert Pet care platform Wagr raises Rs 4.2 cr

[Funding alert] Pet care platform Wagr raises Rs 4.2 cr

Pet care platform Wagr
Pet care platform Wagr

Pet care platform Wagr has raised Rs 4.2 crore in a funding round from Inflection Point Ventures and IvyCap Ventures.

Stanford Angels and Ashish Sharma (MD, Innoven Capital) also participated in this round.

The startup plans to use the funds to expand the pet products available on its e-commerce platform and expand its veterinary consultation and healthcare offering to users across India. The startup will also expand its team and enhance its customer acquisition efforts.

Bengaluru-based startup was founded in 2016 by Advaith Mohan, Ajith Kochery, and Siddharth Darbha, this makes it a smart location and activity tracker for pets including a Wagr tracker and Wagr app. The tracker attaches to the dog’s collar and allows its location and activity to be tracked via a mobile app on a smartphone. Wagr provides many products and services such as Veterinary Video Consultation within 15 minutes.

“My Co-Founder, Advaith, are building a pet care platform that personalises products and services based on your pet’s unique characteristics and behaviours. The pet industry has been growing rapidly for over a decade, but the pandemic has brought it to the forefront. We intend to lead the way in digitising the industry and making easy, affordable and fulfilling pet care products and services available to all pet parents in India”, said, Siddharth Darbha, Co-Founder, Wagr.

It is also an e-commerce store for pet products such as food, treats, grooming and accessories, a pet care guide, and a pet parenting community.

“Over the years, especially post-2020, there has been a significant rise in pet parents across the country. For pet parents, the pets are like family members and hence the growth in this space is expected to mirror the exponential growth we have seen in the Mother and Child space. Wagr has anchored all the pet needs on its platform which is resulting in high stickiness of the pet parents as visible through and large number of returning customers. We see this market to continue its growth momentum, added with the D2C push in the segment”, said, Ankur Mittal, Co-Founder, Inflection Point Ventures.

“We believe that Wagr is a perfect platform for solving all the requirements of pet parents. The credibility of the services ensures that there is an increase in the number of returning customers. Wagr has a strong team and the business model is addressing all the pinpoints”, said, Vikram Gupta, Founder and Managing Partner, IvyCap Ventures Advisors Pvt Ltd.

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