The men’s wear brand Wrogn, which is funded by Accel and cricketer Virat Kohli, has received an investment of Rs 125 crore from TMRW House of Brands, an ecommerce rollup venture owned by Aditya Birla Group Venture.
Wrogn intends to leverage the funds to expedite its omnichannel expansion by expanding its physical presence and improving its direct-to-consumer (D2C) business. The company operates through both online and offline retail channels.
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Wrogn caters to males between the ages of 18 and 30, providing casual clothing, footwear, and accessories that are distinguished by their bold prints, vibrant colors, and streetwear influences.
With this investment, TMRW has now provided support to eight Indian fashion brands, including The Indian Garage Co, Bewakoof, Nobero, Nauti Nati, Urbano, JuneBerry, and Veirdo. The Indian Garage Co is a men’s casualwear brand.
Within the next five years, Wrogn intends to generate revenue of Rs 1,500 crore. In the most recent fiscal year, which concluded on March 31, 2024, it generated revenue of Rs 300 crore.
About TMRW
Founded in 2022 by Prashanth Aluru, TMRW, an Aditya Birla Group venture, is building India’s largest portfolio of disruptor brands in the fashion & lifestyle space and enabling the next phase of direct-to-consumer (D2C) growth in India.
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