India Quotient and a few prominent angel investors have led a seed funding round for fintech startup POP, which has raised $2.4 million.
The funding will help accelerate the implementation of a variety of initiatives, such as the POP UPI service, which will allow users to earn POPcoins with each UPI transaction conducted through the app.
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POP is also a third-party application that has been authorized to facilitate UPI payments, joining other prominent participants such as Google Pay, PhonePe, WhatsApp, CRED, and Paytm. It has collaborated with financial institutions like Juspay and Yes Bank to construct its UPI stack.
POPÂ is to establish a network of e-commerce consumers, including late millennials and genZ, through the use of POPcoins. These POPcoins can be utilized to purchase a diverse selection of products from all major direct-to-consumer (D2C) brands in categories such as beauty, personal care, electronics, fashion, and household goods within the app.
POP has expanded its network to encompass more than 200 brands, such as Adil Qadri, Anveshan, Two Brothers Organic Farms, Epigamia, mCaffeine, and Simple Skin Care, which is owned by HUL.
About POP
Founded in 2023 by Bhargav Errangi, POP mission is clear: to enhance the shopping and payment experiences, making them more rewarding for all.Â
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