[Funding News] Nutrabay Secures $5 Mn Series A Funding Round

Direct-to-consumer retailer Nutrabay raised $5 million in Series A funding led by RPSG Capital Ventures and Kotak Alternate Asset Managers Limited. Gurugram-based business receives its first institutional funding.

Nutrabay asserts that the funds will expand omnichannel and boost product innovation.

Nutrabay is a direct-to-consumer multi-brand retail store with over 100 brands and its own private label. Both its D2C website, all major eCommerce sites, and offline supplement stores provide private-label brand products.

The market study predicts the Indian nutritional supplements market will reach $28.70 billion by 2032, growing 10.7%.

Read also - Mintifi to Raises $100 Mn Funding Round Led by OTPP, Bain Capital

Nutrabay wants to create a horizontal brand for sports nutrition, VMS, and health food & drinks.

The company states it has over 70 goods and grew 80% in FY24 over FY23. Over 50 new goods are planned for the following fiscal year.

About Nutrabay

Founded in 2017 by Sharad Jain, Shreyans Jain, And Divya Prakash Jain, Nutrabay is a health and nutrition store in India that sells supplements, including its own brand and products from other brands.

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