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Fibr, a martech startup utilising artificial intelligence, has secured $1.8 million (about INR 15 crore) in a seed fundraising round, with venture capital firm Accel leading the investment.
Fibr intends to employ the funding to improve its technological infrastructure and broaden its customer base. The firm announced its intention to utilise the cash to expand its workforce in order to support its engineering, product marketing, and sales divisions.
The funding round also included 2AM VC, as well as angel investors Kunal Shah from CRED and Sunil Kumar, former co-founder of Zenoti.
Fibr provides a platform that utilises artificial intelligence to assist marketers in lowering customer acquisition costs (CAC) and enhancing conversion rates. The main product, Pilot, assists brands in developing customised landing sites for advertisements, emails, and text messages.
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The startup's additional product, Blocks, enables marketers to modify existing content across many formats, such as transforming a successful Facebook ad into a blog post or Google ad. Its main focus is on clientele located in North America, Canada, and India.
The fundraising occurs during a period when a growing number of enterprises and businesses are swiftly embracing GenAI to enhance efficiency and automate processes.
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Prayank Swaroop, partner at Accel, said: “We’re thrilled to support their vision of an AI-powered personalisation hub that empowers marketeers with greater efficiency and control to deliver superior results.”
About Fibr
Founded in 2022 by Ankur Goyal and Pritam Roy, Fibr is an AI-powered platform to personalize landing pages and websites. It's designed to help businesses create unique experiences for each visitor without needing technical skills.
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