[Funding alert] D2C brand The Ayurveda Company raises $3 mn

Direct-to-consumer beauty and wellness brand The Ayurveda Company (TAC) has raised $3 million from Wipro Consumer Care Ventures, Rahul Gupta of Tricity Technologies, and Harsh Gupta of School of Design & Entrepreneurship.

The startup plans to use the funds in ramping up growth, production capabilities and venture into the retail sector in the next 12-15 months.

“TAC will be gearing up to grow north of Rs 100 crore turnover, boost team and technology, expand market share, and strengthen its footing in the D2C space,” said, Param Bhargava, founder of TAC.

TAC will also soon launch its 3C App to spread knowledge about Ayurveda globally.

“This partnership with Wipro will help us accomplish our goals and build a Legacy Ayurvedic Brand from India for the World”, he added.

Gurgaon-based startup was founded in June 2021 by Param Bhargava, Its current portfolio includes various Ayurvedic products from beauty and personal care, makeup, sexual wellness, and baby care.

Apart from selling directly from its website, TAC also sells its products on major platforms like Amazon, Nykaa, Flipkart, Myntra, PharmEasy, 1MG, and Zepto.

The company also said in a statement that TAC has already launched its retail network in key markets including New Delhi, Mumbai, Pune, Bengaluru, Kolkata, and Chennai.