Yatrikart Raises Funding From MMG Group

YatriKart, a tech-enabled transit retail platform, has raised an undisclosed amount as a part of Series A funding round from MMG Group.

The funds will be used to grow Yatrikart’s franchise network through FOCO and FOFO models, improve its tech infrastructure and streamline supply chains with its ‘Quick Commerce for Transit’ app.

In 2022, YatriKart raised $2.8 million seed funding from its existing investors including Artha Venture Fund, Fox Software Ventures, She Capital, and Shuru Up. 

Read also- Maharashtra Govt Approves Bike Taxi Service In The State

About YatriKart 

Founded in 2021 by Gaurav Rana and Shivangee Sharma, Indore-based Yatrikart is a tech-driven transit retail chain that helps hawkers and retailers at stations sell on the go. It aims to be the "WH-Smith for Bharat," offering both essential and non-essential products to road and rail travelers.

The company focuses on making shopping easy for people on the move. It sells snacks, drinks, personal care, home care, pet care items, confectionery, tobacco, hygiene products, ready-to-eat food, over-the-counter medicines, micro ATMs and charging stations.

Yatrikart plans to set up over 5,000 smart kiosks and stores at metro hubs, railway stations, highways and airports to expand its tech-driven retail network. While it has no direct competitors, it indirectly competes with unorganized kiosks and street vendors.

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