WizCommerce raises $8 Mn in Series A round led by Peak XV Partners, Blume Ventures, others

AI-focused sales enablement platform WizCommerce has raised $8 million in Series A funding led by Peak XV Partners (formerly Sequoia India) with participation from Blume Ventures, Z47, and Alpha Wave. 

The new funds will help the company expand into the U.S. and speed up the growth of its AI-powered sales, commerce, and B2B payments platform.

WizCommerce is also hiring in engineering, AI, product, and GTM roles, with hubs in the US and India.

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"The plan is to double down on the team and increase the sales and marketing headcount, and strengthen our go-to-market strategy," he said. The company also plans to start launching ‘AI employees’ for wholesalers. "These will be autonomous agents for different pieces of the wholesale value chain," Makkar added.

“Reps tell us it's the tool they open first, and buyers appreciate the simpler ordering process. It's uncommon to see a platform improve internal workflows and customer experience at once. With hundreds of reps and thousands of buyers already using it, WizCommerce is on track to become a core part of the wholesale tech stack,” said Rishen Kapoor of Peak XV Partners.

About WizCommerce 

Founded by Divyaanshu Makkar and Vikas Garg, WizCommerce is an AI-powered platform that helps B2B wholesalers, distributors, and manufacturers manage their entire sales cycle — from lead capture to payments, inventory, and invoicing. The startup is currently hiring for engineering, AI, product, and GTM roles, with hubs in India and the US.

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This dual model gives WizCommerce steady subscription income while growing alongside customer sales.

The platform says it already handles $100M+ in GMV annually, with 700+ sales reps and 300,000 buyers across categories like home décor, lighting, and general merchandise.