Orios Venture Partners led the Rs 20 crore fundraising effort for Shilpa Shetty's direct-to-consumer (D2C) food items firm WickedGud, which also included participation from Asiana Fund and a number of current investors.
GetVantage spearheaded $250,000 in further growth funding for WickedGud earlier in June 2023. Detroit Angels, NB Ventures, Titan Capital, and others have previously supported WickedGud.
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Purpose of fund raising
The money raised will go towards strengthening its core staff, expanding its distribution network, and increasing branding and marketing expenditures.
Additionally, it intends to increase the scope of its product development activities by improving the current portfolio and incorporating Korean flavors into its line of instant and cup noodles.
Co-founded in 2021 by Bhuman Dani, WickedGud is a direct-to-consumer firm that offers a range of wholesome and decadent food items with the goal of unjunking India one kitchen at a time.
Utilizing cutting-edge steaming and convection air drying (SCAD) technology, its goods are produced with healthy components.
In the last 24 months, the Mumbai-based startup has grown five times. It uses an omnichannel distribution network and is available on all major e-commerce and quick commerce platforms. It also has over 2,000 retail locations throughout India, including more than 400 Reliance SMART Bazaar, Signature, and Freshpik stores.
About WickedGud
WickedGüd is a direct-to-consumer (D2C) startup focused on making everyday eating healthy and changing how people enjoy comfort food. The company aims to rebuild trust in Indian food by making it more sustainable, nutritious, and wholesome.
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