VilCart Raises $10 Mn In Bridge Funding Round

VilCart, a rural commerce startup has raised $10 million in a bridge funding round led by AI-X B.V., Spark Capital, and existing investors Nabventures.

The startup plans to use the raised capital to expand the reach of its Own Brands, ensuring that every rural family has access to hygienically packed groceries and edible oil, just like urban households.

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Prasanna Kumar C, CEO of VilCart, said, "This funding validates VilCart’s growth and the opportunity in rural commerce in India. It will help us grow faster and turn Kirana stores into Grameen Super Markets. As we scale, our focus remains on strengthening rural supply chains, enhancing technology, and creating sustainable opportunities for rural businesses."

About VilCart 

Founded in 2018 by Prasanna Kumar and his co-founders—Mahesh Bhat, Rajasekhar, and Amith S Mali, VilCart helps village kirana stores easily source inventory and manage logistics and supply chains.

Since 2018, VilCart has built a strong presence in South India, transforming rural commerce by connecting rural families through kirana stores and linking them directly to Farmer Producer Organizations (FPOs), brands, and rural small businesses.

The startup says its model makes essential goods like groceries, FMCG, personal care, and electronics more accessible to rural families, turning traditional kirana shops into efficient "Grameen Super Markets."

It claims to reach about 16% of the rural population in South India through its network of 1 lakh kirana stores across 30,000 villages.

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