Tractor Junction raises $22 million funding from Astanor, others

Rural-focused digital marketplace Tractor Junction has raised $22.5 Mn (around INR 200 Cr), in a mix of equity and debt, as part of its Series A funding round led by Europe-based global impact fund Astanor.

The round also saw participation from existing backers Info Edge Ventures and Omnivore.

The startup received $17 million in equity funding and $5.5 million through financing, making up the total funding.

Tractor Junction will use the new funds to grow its online and offline presence, expand its refurbishment and certification network, and strengthen its financing division, FINJ.

Read also- Axirium Aerospace raises $3.5Mn in seed round led by Shastra VC and BEENEXT

“It will be used to develop our in-house tech capabilities, invest in AI, and deepen the presence of our commerce. We are present across 75 cities in six states and want to expand to about 200 in the next two years. We would also focus on tech development and increasing geographical footprint across the fintech vertical,” Tractor Junction cofounder Rajat Gupta said. 

“India’s rural economy is central to the future of sustainable food systems. Tractor Junction has built a trusted and affordable platform for rural mechanisation by combining technology, on-the-ground reach, and fintech innovation,” said Hendrik van Asbroeck, partner at Astanor, in a prepared statement.

Advertisment

About Tractor Junction

Founded in 2018 by Rajat Gupta, Shivani Gupta and Animesh Agarwal, Tractor Junction is a digital-first platform focused on agricultural and rural mobility. It provides a full-service marketplace for buying, selling, financing, and insuring used tractors and commercial vehicles.

The startup runs company-owned stores in six states and partners with over 50 original equipment manufacturers (OEMs) of tractors, trucks, three-wheelers, and two-wheelers.

It also has a network of more than 1,000 dealers across India and sells around 300 used tractors each month, totaling nearly 7,000 units over the past three years.

Tractor Junction’s financing arm, FINJ, launched in 2024, says it has already disbursed over ₹1,500 crore in loans through partnerships with 25 lending institutions.

The startup previously raised $5.7 million in its Seed round in April 2022. With the current round, Tractor Junction has raised over $28 million in total funding so far.

For FY25, the company reported operating revenue of ₹120.8 crore, up 90.5% from ₹63.4 crore in FY24. However, its net loss increased to ₹9.1 crore in FY25 from ₹3.7 crore the previous year.

Advertisment

Want to go deeper into the world of startups and entrepreneurship? Check out these categories on VIESTORIES:

Latest Business and Startup News: Discover Funding Trends and Stories Shaping Indian Startups.

Startup Funding News: Your Gateway to Every Funding Update.

Latest Startup News: Stay updated with the latest startup news and trends. Your go-to source for startup ecosystem updates.

Startup Stories: Discover inspiring tales of startups overcoming challenges, and achieving success.