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Sweet Karam Coffee, a South Indian food brand, has raised $8 million in a Series A funding round led by Peak XV Partners, with existing investor Accel also participating in the round.
The startup will use the fresh funds to expand across multiple sales channels, develop new products faster, and strengthen its supply chain and brand.
Read also- FurtherAI Raises $5 Mn Funding Led by Nexus Venture Partners
"Quick commerce is bridging distribution like never before, and we’re seeing a beautiful cross-pollination of cultures—our products are now loved not just in the South, but across the country. We’re particularly proud to have led the charge against palm oil from Day 1," said Nalini Parthiban, Co-founder and CEO of Sweet Karam Coffee.
"The South Indian snacks and sweets market, at over Rs 25,000 crore, is large, fast-growing, and undergoing a significant transformation. The shift from unorganized to organised players, rising demand for better-for-you products, and the rapid expansion of modern distribution channels present a powerful opportunity for brands like Sweet Karam Coffee," said Abishek Mohan from Peak XV Partners.
About Sweet Karam Coffee
Founded in 2015 by Anand Bharadwaj, Nalini Parthiban, Srivatsan Sundararaman and Veera Raghavan, Sweet Karam Coffee offers South Indian sweets, snacks, filter coffee blends and ready-to-eat meal mixes without palm oil or preservatives.
The brand is available in 32 countries and on 2,500+ quick commerce dark stores.
Its revenue has grown 4X in the past year, with a goal to grow another 2.5X in the next year.
To support this expansion, the company has appointed former Unilever executive Nandhitha Indermohan as its Chief Operating Officer.
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