Supertails raises $30 million in Series C round led by Venturi Partners

Petcare startup Supertails has raised $30 million (₹271.7 Cr) in its Series C funding round led by Venturi Partners.

The round also saw participation from new investors such as Nippon India Alternative Investments and Titan Capital. 

Existing investors Fireside Ventures, RPSG Capital Ventures, Sauce VC and Saama Capital also infused capital during this round.

The startup plans to use the new funding to grow its pet clinics to 15 in Bengaluru soon. The company also aims to have about 100 clinics across India in the next three to five years.

In addition to clinics, some of the funds will be used to build its quick delivery system, increase the number of dark stores, and improve products and data tools. Supertails wants to cover nearly 80% of quick deliveries in Mumbai, Bengaluru, and Delhi NCR by March 2026.

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Vineet Khanna, Co-founder, Supertails, said: “Pet care in India is evolving into a much larger ecosystem opportunity. We’re seeing a clear shift from pet ownership to pet parenting, where people want consistent support across nutrition, health, grooming and everyday decisions. Our focus is to build the rails for this category — clinics, vets, fast access to essentials, and personalised guidance informed by a pet’s life stage. This funding helps us scale our ecosystem responsibly, while continuing to improve how pet parents experience care.”

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Sarvesh Nevatia, Managing Director at Venturi Partners, commented: “Globally, successful pet-care platforms like Chewy have shown that the category is built on trust, repeat behaviour and deep customer engagement. In India, this evolution is just beginning. What stood out with Supertails was its customer-first approach, strong execution capabilities and steady improvement in business fundamentals. We are excited about the partnership and believe Supertails is well positioned to play a defining role in shaping how pet care scales in India.”

About Supertails 

Founded in 2021 by Khanna, Varun Sadana and Aman Tekriwal, Supertails is a D2C pet care startup that sells pet food, toys, and other accessories.

It also offers online veterinary consultations, training, pharmacy services, pet clinics, and at-home care. The company has over 300 employees and more than 100 veterinarians.

In January, Supertails started quick delivery, bringing pet supplies, medicines, consultations, and grooming services to customers in under 30 minutes.

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