Spike AI raises $1.9 Mn in pre-seed round led by Sorin Investment

Spike AI, the startup building the first autonomous marketing intelligence system, has secured $1.9 million in a pre-seed funding round led by Sorin Investments, co-founded by Sanjay Nayar and Angad Banga. 

The round also saw participation from co-investors, include Bay Area-based Principal Venture Partners, GSI, and other strategic backers.

“The trillion-dollar marketing industry doesn’t need more dashboards and tools; it needs intelligent orchestration,” said CEO Deepesh Kumar. “Spike AI delivers a 24/7 AI growth team, shipping measurable outcomes 10x faster.”

“Spike AI isn’t just another SaaS tool. It’s the first real attempt at building a ‘marketing brain’ that can replace bloated agency workflows and instinct-driven marketing with measurable, intelligent growth,” said Mandar Dandekar, Partner at Sorin Investments. “We’re excited to back a bold, technically sound team that’s not just building software but reimagining the very foundation of how marketing works in the AI age.”

“What drew us to Spike AI was its first-principles approach to a broken system,” said Dr. Songyee Yoon, Managing Partner of Principal Venture Partners. “They aren’t just adding AI to marketing. They’re building an entirely new paradigm. We believe Spike AI’s technology has the potential to be as fundamental to marketing as Salesforce’s was to CRM.”

About Spike AI

Founded in 2024 by Deepesh Kumar and Shrestha Pratik, Spike AI replaces multiple marketing tools and guesswork with one self-driving platform. 

Its MAGI platform acts like a top growth team, analyzing channels, spotting issues and making real-time improvements.

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Early Spike AI customers have seen over 40% increase in conversions. One user was so impressed they offered to acquire Spike even before the funding round began.