Skincare Brand Deconstruct Raises Rs 65 Cr In Funding

Deconstruct, a D2C skincare brand has raised Rs 65 crore (around $7.5 million) from L’Oréal’s venture capital fund BOLD, V3 Ventures and DSG Consumer Partners.

Existing investors Kalaari Capital and BEENEXT also participated in this round.

The brand plans to use the funds to develop new products, enter new categories and strengthen its current offerings. A portion of the proceeds will also be used to improve its distribution network by expanding on quick commerce platforms and in retail stores.

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Malini Adapureddy, founder and CEO of Deconstruct, said, “This milestone is a proud moment for us and reflects the trust our consumers and investors have placed in our vision… This funding empowers us to singularly focus on building highly effective yet gentle products.”

In 2022, Deconstruct raised  $2 million in a funding round led by Kalaari Capital’s flagship program CXXO and BEENEXT.

In 2024, L'Oreal SA and Shiseido, two of the biggest cosmetics companies, named India as a key growth market due to its growing population and increasing interest in beauty products. L'Oreal said India is its fifth-largest market in the professional products division, which mainly sells to salons.

Beauty brands like L'Oreal, Mama Earth, Nivea, and nykaa currently hold 33% of the market share and are expected to grow to 42% in the next five years.

About Deconstruct 

The Bengaluru-based Deconstruct was founded in  2020 by Malini Adapureddy, it is a D2C brand that offers evidence-based skincare products that are gentle and non-irritating. The startup sells items like serums, face washes, shampoos, sunscreens and more.

The startup says it has helped over 2 crore customers start their skincare journey in the past year. Deconstruct also claimed a 1,000% growth in the financial year 2024-25 (FY25) and has reached an annualized net revenue of INR 200 crore so far this year.

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