Silver jewellery brand Goyaz raises Rs 130 Cr in Series A round from Norwest

Goyaz, a gold-plated silver jewellery brand has raised Rs 130 crore in a Series A funding round led by Norwest. This is Goyaz’s first institutional funding round.

The funds will help the company expand by opening more stores in key cities, improving design and production, and strengthening both online and offline sales. Goyaz also plans to launch new products and reach more customers in metro and Tier II cities.

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“Norwest partnership empowers us to broaden the reach of our meticulously crafted occasion jewellery. With Norwest’s strategic guidance, we aim to accelerate growth, diversify our collections, and strengthen our retail presence across key markets. Our mission remains to make premium craftsmanship accessible to every Indian household,” said Priyanka Vemuluri, Founder and CEO of Goyaz.

“With gold prices soaring, traditional jewellery has become out of reach for many consumers. Goyaz captures a strong shift in consumer behaviour—blending cultural heritage with modern design and affordability. We believe Goyaz is pioneering a new and scaleable category in Indian jewellery,” said Niren Shah, Managing Director and Head of Norwest India.

“Priyanka and Ravi (Ravi Vemuluri, Co-founder) have built a profitable, tech-enabled business with strong unit economics and a clear customer focus. We’re thrilled to partner with them as they lead this emerging category," said Ankit Prasad, Principal at Norwest India.

About Goyaz 

Founded in 2023 by Priyanka Vemuluri, Goyaz is a Hyderabad-based jewelry brand known for its gold-plated silver pieces, especially bridal and modern designs. It blends traditional craftsmanship with contemporary style, offering BIS-hallmarked and certified jewelry. Customers get benefits like 55% exchange value and lifetime stone services. 

Goyaz has quickly grown to 18 stores across India, redefining how people experience occasion jewelry.

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