Shreyas Iyer Joins InCred as Brand Ambassador

InCred, a modern financial services group, has a partnership with indian cricketer Shreyas Iyer. From the start, the brand has had a strong connection with cricket, aligning with the sport’s key values of discipline, perseverance and performance.

The partnership will include marketing campaigns with Iyer to promote financial accessibility and transparency throughout India.

InCred Finance, the MSME lending arm of the group, recently appointed Gaurav Maheshwari as its Chief Financial Officer. Maheshwari has over 30 years of financial leadership experience, including 20 years at Standard Chartered Bank.

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Bhupinder Singh, Founder & Group CEO of InCred, said, “We are proud to welcome Shreyas as InCred’s new brand ambassador, following the legendary Rahul Dravid. Shreyas’ fearless mindset and unwavering determination complement InCred’s brand promise of helping individuals achieve their financial goals with absolute confidence. Together, we look forward to empowering more people to rise beyond the ordinary.”

Shreyas Iyer said, “In cricket, everyone has a view but when it comes to finance a few command the understanding. I’m thrilled to team up with InCred, a class-leading financial services provider – to spread awareness about finance and their game-changing financial products.”

Radhika Zingade, Group Head of Marketing, InCred said, “Sports and particularly cricket, has been a big part of our brand’s DNA. Shreyas Iyer brings a versatile style and ability to adapt, anchor and accelerate the innings when needed, much like the role InCred plays in the lives of its customers. Together we are surely poised to hit the ball out of the park.”

About InCred 

Founded in 2016 by Bhupinder Singh, InCred is a financial services group with three main divisions: InCred Finance (a lending-focused NBFC), InCred Capital (institutional financial services), and InCred Money (retail wealth-tech investment).

The company saw a 49.1% growth in assets under management, reaching Rs 9,039 crore in FY24, up from Rs 6,062 crore in FY23. InCred also reported that its loan book has now surpassed Rs 11,000 crore.

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