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Business-to-business (B2B) apparel sourcing platform Showroom B2B, has raised Rs 150 crore (around $17 million) in a Series A funding round led by Cactus Partners.
The funding round includes both equity and debt.
New investor Zephyr Peacock joined the round, and existing investors Jungle Ventures, Accion Venture Lab, and NBD Ventures also participated.
The new funding will be used to grow its tech-driven supply chain, boost enterprise partnerships, and expand manufacturing and sourcing across India.
It will also help improve the platform to handle more complex sourcing needs from large and institutional retail customers.
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“This fundraise enables us to build a more resilient and transparent apparel supply chain for organised retail and brand-led sourcing programs,” said Abhishek Dua, co-founder of Showroom B2B. “Our focus has always been on execution—getting design, cost, quality and timelines right at scale. We will continue investing in systems, people and manufacturing capabilities that allow us to serve customers with greater speed, predictability and operational depth.”
About Showroom B2B
Founded in 2020 by Abhishek Dua and Shubham Gupta, Gurugram-based Showroom B2B runs a phygital sourcing platform that links apparel manufacturers with retailers and brands.
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It combines physical experience centers with digital ordering to fix inefficiencies in india’s fragmented apparel supply chain.
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