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Shoppin Secures $1 Mn Funding from InfoEdge Ventures

Fashion search engine platform Shoppin has raised $1 million in a funding round from InfoEdge Ventures.

By Jitendra Das
New Update
Shoppin Secures $1 Mn Funding from InfoEdge Ventures

Fashion search engine platform Shoppin has raised $1 million in a funding round from InfoEdge Ventures.

The startup plans to use the new funds to build a team of AI engineers and develop, improve and scale advanced AI models, including custom small language models (SLMs) designed specifically for fashion.

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Shlok Bhartiya, founder and chief executive of Shoppin, said, “For GenZs, over 75% of fashion inspiration discovery happens on Instagram and Pinterest. We started Shoppin seven months ago with the idea of bridging the gap between inspiration discovery on social platforms and ecommerce discovery on marketplaces and D2C brand websites."

Kitty Agarwal, partner at Info Edge Ventures, said, “Fashion discovery needs to be much more intuitive and enjoyable. With the emergence of many new fashion D2C brands in the country in the last five years, we strongly believe that surfacing upcoming and innovative D2C brands to the right customers and solving brands’ distribution challenges is essential.”

About Shoppin 

Founded in 2024 by Shlok Bhartiya, Shoppin helps users find apparel products through prompts, vibes, product descriptions and images.

It currently has over 35,000 followers on Instagram and more than 20,000 people on its waitlist, with plans to launch its beta search engine in February.

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