Sharpsell.ai raises Rs 30 Cr in Series A led by Equentis Angel Fund

SaaS-based sales playbook automation startup Sharpsell.ai has secured Rs 30 Crore (around $3.4 million) in a Series A funding round from Equentis Angel Fund.

The round also saw participation from existing investors Cornerstone Venture Partners and Mistry Ventures. 

The startup will use the fresh funding to boost its product capabilities, deepen penetration across existing verticals and expand into Southeast Asia and the MENA region.

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“This investment will help sharpen our product roadmap, strengthen delivery, and accelerate international expansion,” said Kamma.

“Global spend on sales enablement tools is crossing $12 Bn, but the sales playbook automation segment remains largely untapped in India. Sharpsell’s AI-led platform is driving revenue and productivity gains with strong SaaS fundamentals and profitability, which positions it to scale rapidly,” said Equentis Wealth Advisory Services’ founder & MD Manish Goel.

About Sharpsell.ai

Founded in 2022 by Hanuman Kamma and Arun Subramanian, Sharpsell.ai offers AI-powered tools to boost field sales. It's used by lakhs of sales reps across 30+ companies like LIC, Axis Bank, SBI Life, Mahindra and Whirlpool. 

The platform provides sales pitches, personalized content and coaching to help teams perform better.

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