Salt Oral Care Secures $1 Mn In Pre-Series A Round Led By Lotus Holdings

Salt Oral Care, an oral wellness brand has raised $1 million in pre-Series A funding round from Lotus Holdings (Lotus Herbals Family Office). 

The investment will happen in two parts, with the company's average value after the funding round set at Rs 46 crore ($5.3 million).

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The startup plans to use the fresh proceeds to develop new products, research and innovation, branding, marketing and grow the team.

Earlier, the Mumbai-based company raised $358K funding from Saurashtra Capital and other investors.

About Salt Oral Care

Founded in 2022 by Karan Raj Kohli and Viraj Kapur, Salt Oral Care is an Indian brand that offers science-backed oral care products with a strong focus on sustainability. It creates effective products that are also eco-friendly, using reusable and recyclable packaging to combine luxury with environmental care.

The brand relies on research and thorough testing to develop its products and works to reduce its environmental impact through eco-conscious practices.

Salt says its products like toothpaste and mouthwash are seeing more repeat buyers, thanks to their clean design, strong brand positioning, and proven results.

The company plans to grow across India and expand internationally, claiming a 448% growth in the last financial year.

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