RUGR Fintech secures $5 Mn in pre-Series A round

Rural-focused financial technology startup, RUGR Fintech has raised $5 million in pre-Series A funding  from the Vikasa India EIF I Fund, a Mauritius-based collective investment scheme. 

The new funding will strengthen tech infrastructure, enable strategic investments, and boost working capital for the company’s next growth phase.

Read also- iGoWise Mobility raises Rs 8.2 Cr in pre-seed round

About RUGR Fintech 

Founded in 2022 by KV Arangasamy, the Bengaluru-based RUGR Fintech provides a digital platform delivering modern banking and payment solutions to underserved regions. 

Its services—ranging from merchant acquisition and real-time payments to escrow-enabled transactions and managed services—help banks, cooperatives, and businesses extend access to underbanked communities. 

With fresh funding, the company will scale its mission to modernize rural financial infrastructure and bridge the rural-urban divide, cementing its role as an inclusive, next-gen fintech.

A couple of months ago, the fintech startup announced Bollywood actor Hrithik Roshan as its brand ambassador to promote scale, security, and simplicity in the way Bharat banks and grows.

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