Retail Tech Startup Bizom Raises $12Mn In Series B Round Funding

SaaS-based retail tech startup Bizom has raised $12 million in a Series B funding round led by Pavestone, a Hyderabad-based venture capital firm.

Pavestone invested $7.5 million in this round, with participation from existing investor IndiaMART and other family offices.

The startup will use the funds for product development, improving delivery infrastructure, enhance their sales efficiency with full-suite B2B sales force automation, and expanding key accounts.

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Lalit Bhise, CEO, Bizom, said, “This investment isn’t just capital—we are engineering the future of retail distribution through next-generation products like Real Intelligence infrastructure, agentification, voice recognition, and augmented reality to address real-world challenges faced by global retail enterprises."

Srikanth Tanikella, Managing Partner at Pavestone, said, "We are excited to partner with Bizom. Their platform is trusted by several FMCG enterprises and empowers them to drive growth by streamlining distribution and enabling faster insights into the market. This investment is in line with the focus of our Fund’s Investments."

 Dinesh Agarwal, CEO at IndiaMART, said, “The digital transformation of India’s consumption landscape is accelerating and Bizom is perfectly positioned to lead this revolution in retail distribution.Our investment reflects our confidence in their vision of digitizing B2B retail."

Bizom had previously raised $7.8 million in eight rounds and secured $1.35 million in Series A funding from IndiaMART in October 2021, at a valuation of $19.8 million.

About Bizom

Founded in 2008 and based in Bangalore, Bizom is a SaaS platform that improves sales efficiency, product distribution, and retailer-brand relationships. 
It has over 600 retail brands from industries like CPG, dairy, and FMCG. The platform digitalizes route-to-market operations, providing visibility into ground operations and helping brands understand product demand in the market.

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