Protouch raises $2 million in pre-Series A round led by GVFL

Protouch, a beauty appliance brand, has raised $2 million in a pre-Series funding A funding round led by GVFL, valuing the company at $10 million.

The round also saw participation from  Ennission India Capital and Anicut Capital.

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The new funds will be used to expand Protouch’s product range, enhance R&D and innovation and grow its presence across online and offline retail channels. The company also plans to launch new haircare and skincare products and set up its own manufacturing unit in the coming years.

Mihir Joshi, Managing Director of GVFL, said, “Protouch is addressing a clear and growing opportunity in India’s beauty-tech segment. The brand combines product innovation, design, and consumer insight to bring professional-grade results into homes. We believe Protouch is well-positioned to become a category leader as the demand for high-quality, technology-enabled beauty solutions continues to rise.”

Tanisha Lakhani, Founder of Protouch, said, “Consumers are seeking smarter, faster, and more effective beauty solutions. At Protouch, we are committed to simplifying beauty through innovation and functionality. This investment from GVFL and other partners will help us accelerate our mission to make professional-quality beauty devices accessible to every household.”

About Protouch 

Founded in 2022 by Tanisha Lakhani, Protouch operates in the beauty and personal care appliance space, offering advanced yet affordable solutions across haircare, skincare, and grooming. The brand aims to bring salon-quality results to homes through smart, tech-driven devices.

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Positioned between low-cost mass products and expensive global brands, Protouch offers innovations such as India’s first automatic hair multi-styler using Coanda Airflow Technology, the first clinically tested LED-based beauty devices for skin and hair, and a dual-sided trimmer with a ceramic edge. All products are designed for Indian hair, skin, and climate conditions to ensure durability and performance.

The brand has served over 2 lakh customers across India, expanded into the Middle East, and achieved 15x revenue growth in 30 months while staying profitable. Protouch now aims to widen its product range and become a leading household beauty appliance brand within the next three to five years.

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