Proost Secures INR 30 Crore as part of its ongoing Series - A round. The round was led by existing investor Chimes Group and Mr. Srinivasan Namala of Porus Laboratories with participation from Hyderabad Angels, The Chennai Angels and other marquee HNI’s
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The firm intends to scale up the brand and improve its product stack and supply chain with the new funding.
Proost Beer, which was founded in 2017 by Vijay P. Sharma and Tarun Bhargava, produces and markets a variety of beers. It states that all of its beers are produced in India.
Driven by innovation, customer-focused product development, and market expansion, the Delhi NCR-based company hopes to capture a 5% market share in the Indian beer sector by the end of 2030.
Proost Beer's competitors include newcomers like Bira91 and White Owl Brewery in addition to well-known firms like Diageo, United Breweries, and Pernod Ricard India.
Proost Beer FundRaising Purpose
“With these funds, we will focus on expanding into strengthening our production capacity, expanding into a few new markets while also ensuring that we go deeper into our existing ones on the back of brand building,” said Bhargava.
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