Pronto raises $11 million in Series A round from General Catalyst, Glade Brook Capital

Pronto, a Home services startup has raised $11 million in a Series A funding round co-led by General Catalyst and Glade Brook Capital.

The round also saw participation from existing investor Bain Capital Ventures. Ajay Agarwal (Bain Capital Ventures), Paul Hudson (Glade Brook) and Neeraj Arora (General Catalyst) are expected to join the company's board.

The startup plans to use the funds to Pronto hire and train 10,000 more workers, improve quality checks, and launch real-time operations technology.

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"After we signed the term sheet for this round, we decided that this was the best time to flip back to India and make it an India-domiciled company. The reason being that as soon as we sign the documents for this round, then in order to flip the company from the US to India, we would have to pay, essentially, capital gains as you exit the US," said, Anjali Sardana, Founder and CEO of Pronto.

"We believe there's incentive alignment with our value-based pricing model. As price is based on tasks rather than time, giving customers certainty on what will get done and building trust," explained Sardana.

About Pronto 

Founded in 2025 by Anjali Sardana, Pronto links households with trained, verified workers for quick services like cleaning, laundry, and dishwashing. Using a shift-based model, it ensures steady income for workers and delivers services within 10 minutes via local hubs. Customers can book instantly, schedule for later or set up regular bookings.

Instead of charging by the hour, Pronto bills customers per task. The average order value is between ₹200 and ₹300.

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In the next 12–18 months, Pronto aims to enter Mumbai, Bengaluru, and other major cities, building small hubs in residential areas to provide faster service.