Prebiotic soda brand Misfits raises funding to boost production capabilities

Mumbai-based prebiotic soda brand Misfits has raised an undisclosed amount in a seed funding round from a consortium of prominent investors.

Nu Ventures, seasoned angel investor Subba Rao Telidevara, Bijoy Daga of Turiya Advisory Services, and corporate finance consultant Robert Pancras.

The fresh funding will help boost production, widen distribution and grow the company’s presence across India.

Read also- TraqCheck raises bridge funding round to scale AI-Powered HR solutions

Aditya Pai, Co-founder, Misfits shared, “We are thrilled to partner with investors who share our vision of revolutionizing India's beverage landscape. This funding validates our mission to provide consumers with a guilt-free alternative to sugar-loaded sodas while supporting gut health through innovative prebiotic formulation.”

Yash Pai, Co-founder, Misfits added, "The investment will enable us to scale our operations and introduce new flavors while maintaining our commitment to clean-label ingredients and functional benefits. We're excited to build a brand that resonates with health-conscious consumers across India."

"Misfits represents exactly the kind of innovative brand that can transform traditional categories," said Venk Krishnan, Founder of Nu Ventures.

Advertisment

About Misfits 

Founded by brothers Aditya and Yash Pai, Misfits has shaken up India’s beverage market with the country’s first prebiotic soda, combining bold flavors with gut-friendly benefits. 

Its flagship drinks are low-calorie, sugar-free, and marketed as healthier alternatives to regular sodas.

The startup follows a clean-label approach, sharing third-party lab reports to help consumers make informed choices and build trust in functional beverages.

Want to go deeper into the world of startups and entrepreneurship? Check out these categories on VIESTORIES:

Latest Business and Startup News: Discover Funding Trends and Stories Shaping Indian Startups.

Startup Funding News: Your Gateway to Every Funding Update.

Latest Startup News: Stay updated with the latest startup news and trends. Your go-to source for startup ecosystem updates.

Advertisment

Startup Stories: Discover inspiring tales of startups overcoming challenges, and achieving success.