Power Gummies Raises Rs 10 Cr in Bridge Round Funding

Power Gummies, a player in the nutraceutical industry, has raised Rs 10 crore in its bridge round from the Jaipuria Family Office and Quadrant. 100unicorn, DSGCP, Wipro Consumer, Venture Catalysts, Agility, Sharrp Ventures, Dhianu Das, and NB Ventures have also participated. 

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Funding Utilisation

The funds will be used to make the brand's products completely sugar-free, then expand into no-added sugar products, and improve the ingredients in the current range.

The New Delhi-based Power Gummies was founded in 2018 by founder Divij Bajaj, the startup focuses on providing health and wellness solutions for today’s lifestyle. It claims to have unique formulas backed by World Health Organization (WHO) standard clinical trials, creating products through strong research and development while using sustainable manufacturing methods.

The brand is now broadening its focus by launching a variety of wellness products under its parent company, Aesthetic Nutrition, which will become the main brand for these products.

The new lineup includes a Hair Growth Styling Serum, an All-in-One Face Serum, a Korean Collagen Peptide beauty drink, and easy-to-use Daily Fiber Sachets for better digestion. It also offers protein supplements and vitality products made for both men and women.

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