Pee Safe raises $32 million in round from OrbiMed

Pee Safe, a women’s hygiene and wellness brand, has secured $32 million in a funding round from OrbiMed, a global healthcare-focused private equity firm. 

The funding round consisted of a combination of primary capital and secondary sales by early investors.

The company plans to deploy the capital to scale its offline retail presence, strengthen marketing effortsn and expand its reach across quick commerce platforms and marketplaces.

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“Pee Safe was founded to address a deeply underserved women’s health category and challenge long-standing taboos,” said Vikas Bagaria, founder, Pee Safe.

“This investment enables us to significantly deepen our offline distribution while also accelerating momentum across quick commerce and ecommerce, allowing us to reach more consumers at scale,” said cofounder Rithish Kumar.

Sunny Sharma, senior managing director, OrbiMed said, “Pee Safe has built a differentiated brand with consumer loyalty in large categories.” Sharma and Sumona Chakraborty of OrbiMed have also joined the company’s board.

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Founded in 2013 by Vikas Bagaria and his wife Srijana, Launched with a single product, Pee Safe has evolved into a personal hygiene and fast-moving consumer goods (FMCG) brand. The company later elevated Rithish Kumar, one of its early founding members, to the role of cofounder.

Pee Safe’s portfolio spans toilet hygiene, feminine and intimate hygiene, personal care, grooming, and wellness products. The brand is present in over 50,000 offline retail outlets across more than 100 cities and exports to 23 countries.

According to the company, Pee Safe has achieved an annualised net revenue run rate exceeding Rs 150 crore and is profitable. Excluding the current round, the company has raised a total of $16.5 million to date, according to tracxn, with its last fundraise of $3 million in 2023.

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