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Origin Fresh, a fresh produce brand, has raised $1 million in pre-seed funding round led by Aeravti Ventures.
The round also saw participation from a group of Ultra HNIs.
The fresh proceeds help to expand Origin Fresh’s delivery network and support the development of advanced infrastructure.
The company plans to become an omnichannel brand in the fresh produce market with an e-commerce platform. It also aims to expand to 200 supermarkets in Bangalore and Chennai by next year.
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Prashanth Vasan, Co-Founder and CEO of Origin Fresh said, "We are excited to welcome our investors who believe in our vision to revolutionise the fresh produce market. When others trust in your vision it instills a greater sense of responsibility to achieve the goals you've set. This collaborative approach enhances our ability to reach our objectives effectively and thoughtfully."
Rishabh Singh, Managing Partner at Aeravti Ventures, said, "Origin Fresh is redefining the fresh produce space by proving that Farm-to-Table does not need to be premium or inaccessible, making quality and freshness easily available to consumers. By bridging critical supply-chain gaps, Origin is en-route to be one of the country’s leading suppliers of fresh produce."
About Origin Fresh
The Bangalore-based Origin Fresh delivers fresh, untouched produce straight to customers' doorsteps, cutting out middlemen to offer great prices and top quality. The brand promises delivery within 12 hours from farm to home.
Origin Fresh encourages consumers to value freshness and quality over speed, promoting careful meal planning and healthy living. By delivering high-quality, farm-fresh produce, the brand aims to improve cooking experiences and overall well-being, inspiring a movement that celebrates the benefits of fresh food.
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