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OnePlus Announces Rs 6,000 Crore Investment in India Under Project Starlight

OnePlus has announced plans to invest up to Rs 6,000 crore in its India business over the next three years under the initiative, "Project Starlight."

By Mrigank Sharma
New Update
OnePlus Announces Rs 6,000 Crore Investment in India Under Project Starlight

Chinese smartphone manufacturer OnePlus announced its plan to invest up to Rs 6,000 crore in its India operations over the next three years. 

The investment will be made under "Project Starlight," with Rs 2,000 crore allocated annually to enhance product innovation and improve services in the country. 

The initiative aims to focus on three key areas: creating more durable devices, offering exceptional customer service, and developing India-specific features. 

OnePlus India CEO, Robin Liu emphasized that Project Starlight reflects the company's commitment to addressing the challenges faced by users in their daily lives. He also reaffirmed India as a key market for OnePlus globally.

Read more - Annapurna Finance Raises $109.5 Million through Multilateral ECB Transaction

About Oneplus 

OnePlus is a Chinese smartphone manufacturer founded in December 2013 by Pete Lau and Carl Pei. It is known for producing high performance smartphones with a focus on premium design user experience, and affordable pricing compared to other flagship devices. The company's tagline, Never Settle, emphasizes its commitment to pushing the limits of technology and offering exceptional products at competitive prices.

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