Nirmaan Secures Seed Funding Led By Equanimity Investments

Nirmaan, a B2B marketplace for construction materials, has raised an undisclosed amount in its seed funding round led by Equanimity Investments. 

The company plans to use the funds to improve technology, expand to new areas and add more product categories.

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Rajesh, Managing Partner at Equanimity, said, “Mayank and Manish bring decades of extensive expertise in supply chain management and possess a profound understanding of the challenges encountered by manufacturers and retailers. The construction materials industry remains highly fragmented, with national players capturing less than 50% of the market, and regional brands having an even more limited presence. We are delighted to collaborate with them as they expand their product portfolio and extend their presence across diverse geographies.”

Nirmaan aims to streamline the construction materials market by using technology to link manufacturers with retailers. Starting with sanitaryware, it has already served over 1,000 retailers within 80 km of Kolkata. 

The startup focuses on suburban metros and Tier-II/III towns, addressing major distribution gaps in these areas.

About Nirmaan

Kolkata-based Nirmaan was founded in 2023 by Mayank, and joined by Manish in 2024 as a co-founder. It helps manufacturers expand their market reach and boost brand visibility. For retailers, it offers a platform to quickly find and buy products, making restocking easier and more frequent. With its mobile app, retailers can place smaller orders, save working capital, and simplify product searches.

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