Nikhil Kamath's Gruhas and Collective Artists Network Close Maiden Consumer Fund At INR 100 Cr

Investment firm Gruhas, founded by Nikhil Kamath and Abhijeet Pai, has closed its first fund worth ₹100 crore in partnership with talent management company Collective Artists Network.

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“Closing Rs 100 crore in under a year is less about the number and more about what it says about India today. For the longest time, we believed foreign companies were better; now Indian founders are building brands that tell our own story,” said Kamath in a statement.

“With seven investments already in place, we are just getting started. Our commitment is to back the kind of founders and ideas that will define India’s evolving consumption story for decades to come,” said Vijay Subramaniam, founder and chief executive, Collective Artists Network.

Launched in 2024, the Gruhas Collective Consumer Fund (GCCF) has invested in several consumer startups, including Superyou (protein snacks), Fur Jaden (lifestyle and fashion), Fresh Press (cold-pressed juices), Bebe Burp (baby snacks), Bummer (loungewear), Emomee (kids’ education) and Bold Care (sexual wellness).

GCCF attracted investments from institutions like 360 One Prime (IIFL Wealth), Anand Rathi, family offices, and several high-net-worth individuals (HNIs). The fund also plans to increase its size by ₹50 crore through a green shoe option.

The fund expects an internal rate of return (IRR) of 70%, supported by rising valuations in two of its portfolio companies.

Following its partnership with Collective Artists Network, Gruhas has also teamed up with Brigade Enterprises to launch a ₹300 crore proptech-focused fund under Brigade’s Zoiros Projects Private Limited.

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