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Entrepreneur and zerodha co-founder Nikhil Kamath has invested in One Hand Clap Media, a creative agency launched by former AIB leaders Aakash Shah and Naveed Manakkodan, both alumni of the now-dissolved Mumbai-based popular comedy collective All India Bakchod (AIB).
The agency focuses on producing digital-first content, blending creativity and storytelling for brands and platforms.
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In today’s fast-paced digital world, traditional marketing is losing its edge. Brands now need bold, content-driven ideas that are quick, efficient and stand out. That’s what motivated Nikhil Kamath’s investment—his belief in powerful storytelling that grabs attention, starts conversations, and creates a strong community around brands.
One Hand Clap Media handles everything from writing and producing ad films to running creative campaigns and managing digital projects. The agency has worked with top brands like Swiggy, Chetak, BGMI, Netflix India, Bumble, EMotorad, CRED, ather, and Prime Video India.
"Nikhil gets our DNA, and our visions align,” said Aakash Shah, Co-founder of One Hand Clap. “ We both never cared for the status quo; we have always aimed to disrupt it, defy the metrics and algorithms to tell stories, not just campaigns for our clients."
"Nikhil's investment validates our thesis that in today's rapidly evolving digital landscape, speed and authentic storytelling are paramount. This partnership fuels our ambition to redefine the agency model, delivering impactful creative solutions with unparalleled agility, " Naveed Manakkodan said.
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traces its roots back to over a decade of experience in India’s content and advertising space. In a recent post, co-founder Aakash Shah highlighted key milestones from this journey—including viral hits like Dank Irrfan—that eventually led to the founding of One Hand Clap in 2019.
Want to go deeper into the world of startups and entrepreneurship? Check out these categories on VIESTORIES:
Startup Funding and Stories: Discover Funding Trends and Stories Shaping Indian Startups.
Startup Funding News: Your Gateway to Every Funding Update.
Latest Startup News: Stay updated with the latest startup news and trends. Your go-to source for startup ecosystem updates.
Startup Stories: Discover inspiring tales of startups overcoming challenges, and achieving success.